The language he uses is effective in reaching people because of how they can understand him; he tries to connect on a personal level, showing that he genuinely cares about the issues being discussed. Sanders' facts that he uses during his speeches are helpful in showing that he knows the information he is talking about and uses it to support his arguments. All the video clips are essential in that they show his past work in the political world and Sander's have proof of his political history. Everything is beneficial and remarkable for a growing advertising campaign. Bernie executed these three things meticulously and it paid off, with his supporters and voters growing every day. In this ad, Bernie Sanders uses effective spoken language, political facts and statistics, and video clips to show his supporters what he is doing to gain more supporters to become the future president of the United States. UNITED STATES.