Men's magazines are generally aimed at young and middle-aged men in their mid-20s to late 40s. These magazines often feature advertisements related to alcohol, automobiles, hunting and politics, scientific advancements, technological breakthroughs, travel and dating. But now advertisers are starting to realize this and are starting to create a new type of advertising that suits both husband and wife, because the vast majority of men who subscribe to these magazines are married men. These men prefer to buy a product that their wife also likes. They are more interested in a product that appeals to both of them, which is why this ad for Bose created an image of a sound system that attracts the attention of both men and women. So it makes sense that in the case of an advertisement for a men's magazine, whether foreign or domestic, advertisements like this appeal to the main selling point of these periodicals. The target audience for this ad is married men. The ad shows how happy and satisfied a husband and wife are with their new Bose sound system and what Bose has to offer. The words at the top "I like CDs" show that the woman still likes old CD players while on the other hand the words "he likes Internet radio" shows that the man likes Internet radio, this is used to increase the target audience. . Bose wants to show that they are useful to old students who tend to buy a CD and listen to music, as well as to the new generation of people who want to listen to music for free via Internet radio. So, using a clever trick, Bose is trying to argue that almost everyone can use their sound system, regardless of age, gender and ideological differences and that underneath there are little... .... middle of paper ...... lent an advertisement that is both simple and complex, which is aimed at both men and women, which is a very creative and pioneering work. Bose actually expanded his target audience by depicting a married couple on the cover; this helped Bose attract both male and female customers as well as married couples. this advertisement is extremely effective and inspires some to purchase or at least know more details about the Bose audio system. The last lines which are hardly seen are trademarks which only make Bose more trustworthy among customers. The last line also states that delivery depends on availability, which suggests that Bose is confident that there will be a shortage, as all audio systems will sell like hot cakes with cutting-edge technology and brilliant advertising. It's no wonder that Bose has become a pioneer in the audio system market..