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Essay / The use of smart technology in the hotel industry
The use of smart technology in the hotel industry The use of smart technology in the hotel industry has been identified as the current dynamic change set implemented in the hotel industry. In order to improve efficiency and guest satisfaction, hotels have decided to improve communication – by adopting current information technologies; customer treatment has been improved with the aim of being competitive in the current market which seems difficult due to the current final crisis and various customer needs. This article examined smart technology used in the hotel industry and its effects on hotel performance i.e. reducing costs, competitiveness in the market and ensuring that customer satisfaction remains a consideration primordial. The research presented in this article used questionnaire to examine the current implementation of smart technology in top hotels in the hospitality sector in order to access the cost of using the technology and the impacts it brings to the hotel . The research also looked at senior management and hotel operators who have adopted the use of smart technology. Approximately 5,000 questionnaires were distributed by email, and approximately 356 of those emailed responded, equating to a response rate of approximately 6.7%. Most of the research questions were aimed at operators of different large hotels that have used smart technology. The response indicated that approximately 72% of managers responded to the questions, but the report indicated that most of the responses came from high-tech hotels. The research used surveys because it was the broadest method of obtaining data from a wide range of people. hotel...... middle of paper ...... security: Attacks, prevention tool, practices. Journal of Foodservice Business Research, 10(1), 31-50. David, FR (2009). Strategic management: concepts and cases (11th ed., Rev.). Upper Saddle River, NJ: Pearson Education. Garver, M. (2002). Using data mining for customer satisfaction research. Marketing Research, 14, (1), 8-13. Kasavana, M. L. (March 2005). What's next in self-service, The Bottomline: The Journal of Hospitality Financial and Technology Professionals, 20 (2), 24-26. Kasavana, M. L. (November 2005). The next big thing. The Bottomline: The Journal of Hospitality Financial and Technology Professionals, 20 (7), 12-13.Parets, RT, (2004). Hotel rooms are high-tech homes away from home. International Gaming and Betting, 25(3), 26-31. Singh, A. and Kasavana, M. (2005). The impact of information technology on the future management of accommodation operations: