Alternative tourism, also known as sustainable tourism, is different from mass tourism because it strikes an equal balance between the environmental, economic and socio-cultural aspects of the tourism industry . Alternative tourism plays a vital role in the industry as it helps in preserving the local culture and conserving the flora and fauna of that place. Alternative tourism contributes to these different key variables, including the generation of income to improve the local economy and the creation of employment opportunities, while minimizing environmental impacts, such as the conservation of local biodiversity and local culture for future generations. (WTO, September 2014). In this essay he will lay out the arguments and key points. Residents can also benefit from improved infrastructure and new tourism developments. Tourism also promotes the preservation of local traditional customs and crafts; exchanges between locals and tourists will create a better understanding of cultures; Tourists visiting this area can affect the quality of life of locals, for example due to drug use, alcohol use, overpopulation and increased crime rates. (Korstanje et al., January 2012). Unlike mass tourism, ecotourism can benefit from the environmental factor that helps promote the conservation of local wildlife and natural resources. Mass tourism has led to undesirable effects, the loss of (Badariah Din et al., November 2014). The government has implemented certain policies such as voice and accountability which measures the perception that the citizens of its country participate in the selection of the government, political stability and absence of violence which measures that the government will not be overthrown unconstitutional or violent manner, including politically. motivated violence and terrorism, regulatory quality which measures the government's ability to formulate and implement policies and regulations that enable and help promote private sector development, government effectiveness measures the quality of public and civil services and the level of independence from political pressure, the quality of policy formulation and implementation and the credibility of the government in upholding these policies and the rule of law which agents trust and respect the law put in place by the government. With better policies put in place by the