Table of contentsCommunication-persuasion paradigmAdolf HitlerBarack ObamaNelson MandelaConclusionCommunication-persuasion paradigmPersuasion is the act of changing one's beliefs, attitude or behavior by convincing them with an argument or information (Yoo, 2013). Verbal communication can successfully persuade and manipulate a person's behavior, which can result in associations for a common cause. Through persuasion, one can obtain power or favor from others. This can be achieved through the use of threats or promises to gain leverage in social situations. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Threats occur when an individual or group offers others negative consequences if they do not comply with their demands. A promise, on the other hand, offers a positive reward to the coercers, from which they will only benefit if they comply, in the interest of both groups. This article seeks to analyze Adolf Hitler, Barack Obama and Nelson Mandela. And their use of persuasion in communication. Adolf Hitler Adolf Hitler was a German dictator who came to power in the early 1930s after the death of the then German president. When he came to power, Hitler orchestrated dictatorships and killed millions of Germans, most of whom were Jews. From a liberal point of view, one would expect that a heartless dictator like Hitler would not convince people to rally around him. It should be noted that the German people were certainly not heartless or cruel, but they supported him nonetheless. In this way, Hitler was a propagandist and persuader intelligent enough to convince people that he was doing good for them (O'Shaughnessy, 2017).MessageThe persuasive strategies Hitler used included treating people as a group rather than as individuals. He took advantage of crowd psychology where people thought they were united by Hitler. Additionally, Hitler, during his speech, used the “either or” fallacy. By using these words, he created a false dilemma in the minds of the public. He could convince them that something was unethical for his sake. For example, he once told the Germans: "Either the German people annihilate the Jews, or the Jews will enslave them." » He threatened the Germans that if they did not act against the Jews, the latter would enslave them. In this way, he controlled the people and supported them against the Jews who were massively killed. Additionally, Hitler persuaded the Volk through his speech that the rest of the world was undermining them and viewing them as inferior to them. The message he conveyed angered people. He made the people believe that the Treaty of Versailles was intended to treat the Germans as subhuman. Effects The effect of his message to the people was that people were being killed and the Germans were separating themselves from the rest of the world. Thanks to his tyrannical and propagandistic leadership, the Jews were killed. Additionally, because Hitler treated the Germans as a group, anyone who did not conform to the group's decisions and actions was severely punished. The effect of his message to the people on his leadership is that it made him more powerful. Barack Obama When he won the 2008 presidential elections, the whole world was surprised that the American people had elected a black American contrary to their norm. However, his accession to power is due to his ability to convince the people. In 2012, President Obama won the second term (Dastpak and Taghinezhad, 2015).MessageDastpak and.