Tesco is a renowned brand among grocery and general merchandise retailers originating from the United Kingdom. Tesco has many outlets around the world, to name a few, including the UK, India, Thailand, Malaysia, Czech Republic, Hungary, Ireland, Poland and Slovakia. Headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom, it is one of the third largest retailers in the world. In 2003, Tesco's expansion into Japan began, but Tesco, however, failed to make significant progress in attracting Japanese shoppers and after nine years, Tesco left the Japanese market in 2011. The retail giant supermarkets said Japan was a difficult country. country in which to trade due to high costs and customer demands were difficult to meet. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The thick culture of the Japanese, who consider themselves a homogeneous, ethnocentric society with a strong sense of group belonging and national identity, was indeed quite different from the United Kingdom and difficult to break. Indeed, most Japanese people had long-established family grocery stores, which constituted a form of community hub where they were appreciated for the personal touch offered. Therefore, one of the biggest challenges for Tesco in Japan was that despite the fact that Japanese customers like to buy Western products, Japanese customers also prefer high quality products and excellent customer service during their shopping experience. individual purchase. Tesco was completely unable to provide this service, as stores in Tokyo's main city center tend to be large, making it almost impossible to offer high levels of customer service to every shopper. Thus, Tesco had to develop its own range and even fresh cuisine to supply fish and other local products to its stores which operate under the names Tsurakame, Tesco and Tesco Express in order to be more attractive to locals as a food market. detail. is fragmented and there are many powerful regional family actors. However, this also ended in loss, as the relentless growth of convenience stores began to dominate widely, particularly in city centers, and a culture of "immediacy" supporting large numbers of vending machines has been very difficult to change consumer preferences. by Tesco showed the importance of fresh food to Japanese customers. Indeed, Japanese culinary culture has resisted the omnipresence of junk food and fast food, and has remained largely healthy and vibrant in order to contribute to the country's physical well-being, symbolic cohesion and daily enjoyment. Thus, Tesco intended to succeed in Japan by offering a wide variety of fresh foods by offering around 2,500 items, including fresh and processed foods, at supermarket prices, including offering many dishes to cook on place to guarantee maximum quality. mainly in residential areas of metropolitan Tokyo where population density is high. However, it was a failure, as it was not enough to attract a loyal following and failed to meet Japanese shoppers' need for a wide range of fresh produce that they could purchase daily in small quantities. Keep in mind: This is just a sample.Get a custom paper from our expert writers now.Get a custom essayManagement Challenges..