Table of contents Executive summarySWOT analysis My companyStrengthWeaknessOpportunityThreatManagement teamExecutive chairman (CEO): Finance and accounts manager: Marketing manager: Research and development: Human resources management ( HR ):Agent Operations: Product and ServiceProduct DescriptionIndustry AnalysisPESTLE Analysis:Target MarketingKey CompetitorsMarketing Strategy:Promotional Measures:Target Customer:Raw Material:Summery ExecutiveWe are bringing to the market Edible Water Balls which is a very new and unique. We aim for a more environmentally friendly way of drinking water, which is why we use the slogan “Drink smarter today for a greener tomorrow”. Our products are shaped like a ball. The outer layer of the packaging is still intended to be peeled like a fruit: a thin outer layer of the membrane peels off to keep the inner layer clean and can then be composted. We see great potential for quafresh in outdoor and indoor events: festivals, marathons, weddings, birthdays and organizational meeting or conference venues where basically many people consume packaging in a very short period of time . Say no to plagiarism. . Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original EssayThe start-up capital of our company is BDT 80,000,000.00. Our sources of financing will come from personal sources: 40,000,000.00 BDT, bank loan: 25,000,000.00 BDT, investors: 15,000,000.00 BDT. Our main business objective: We will provide high quality hygienic and purified water. And our main goal is to protect the environment from plastic pollution. Because no plastic is used to make the Quafresh water ball. Thus, our product will help prevent environmental pollution. Objectives: The main objective is to create a sustainable environment by consuming these water balls instead of water bottles. The material is also cheaper than producing a plastic water bottle. Millions of water bottles are thrown away in Bangladesh as they fill landfills and also enter the sea. Quafresh is a unique product in our country. Other water companies do not think about this type of product. Quafresh is an ecological product for our countryside residents. Our product involves immersing a ball of frozen water or juice in a calcium chloride solution using a gelatinous layer around the liquid. Our balls are generally available in 50 milliliters, 100 milliliters and 150 milliliters and can even be made into small quantities as needed. As the government banned the use of plastic, which was used for manufacturing water bottles by many companies, they needed an alternative which is met by our Quafresh water ball. Quafresh aims to conserve water, minimize waste and ensure its more equitable distribution. between and within states through integrated water resources development and management. Quafresh controls water-related diseases. Because our products will provide nutritious and mineral base water to the consumer. “To meet our customers’ expectations by providing exceptional water ball service in a sustainable and affordable manner.” And clean water for everyone, at all times, in rural Bangladesh. Company Competitive Advantage: Our company will provide one-day training to dealers on our product “Quafresh”. Our company will provide more information and train our marketing employees. The form of ownership ofthis business would be a partnership. The company would be owned equally by 5 partners sharing the same interests. We will also distribute the work of running the business based on the partner's skills and knowledge. Our business principle is to make profit by providing good service to our customers. Our activity is based on partnership. Because partnership activities have certain advantages such as: Shared management. More capital. Longer survival of our business. SWOT Analysis My company Strength Unique product Environment friendly Availability of raw materials Material Biodegradable § High brand image High consumer perception Additional production capacity Weakness Need to maintain good containment Awareness among people Not carrying out promotional activities Opportunity Replace l use of plastic Expansion in the future through export Growing market demand for an alternative to plastic Good demand for products as it is a basic need People are becoming very health conscious Threat Climatic conditions can affect Others companies offering varied bottle sizes.Comparison of product/service with competitorsManagement teamBusiness form: PartnershipCompany name: QuafreshSector/Industry: Beverages.Brief introduction of entrepreneurshipSl. Name Educational QualificationMirza Mohammad Ali O Level, A Level, BBA 3rd SemesterParvez SSC, HSC, BBA 4th SemesterMehediHasanFaysal SSC, HSC, BBA 4th SemesterSyedaAanika Akbar SSC, HSC, BBA 3rd SemesterAbir Saha SSC, HSC, BBA 3rd SemesterOrganization Chart (Oregano Gram) Job DescriptionChief Executive Officer (CEO): Our CEO's responsibilities will include managing company funds, making decisions with other partners, and forecasting future company revenues. The main responsibilities would be to manage resources and make decisions in favor of the company. Collaborate with other leaders and build a team. He would also evaluate the company's performance and make future decisions. Finance and Accounts Manager: The responsibilities of our CFO would be to manage, spend and generate the company's funds. Generation and expenditure of funds. Manage the company's short and long term financial decisions. Help formulate the future direction of the business and support tactical initiatives. Manage capital demand and budgeting process. Develop financial and tax strategies. Marketing Manager: Marketing is one of the most crucial areas of a business. If marketing is not done properly, it will become difficult for the business to find customers. The responsibilities of the head of the marketing department will be to establish marketing strategies, make marketing-related decisions and help the company achieve its goals through appropriate marketing. It will be up to him to help the other partners in choosing the best pricing strategies. It will be up to the responsibility leaders to segment and predict the future of the market. Also keep track of the effectiveness of marketing strategies. Marketing control manager, advertising manager, online advertising manager, part-time marketing specialist. The marketing manager also trains the part-time marketing specialist. It keeps a record of the effectiveness of marketing strategies. Research and Development Officer: Research and development is an essential part of any type of business. So, in our manufacturing company, the R&D manager will carry out research on our biofungicide products so that we, the producer, canproduce more of this product more efficiently. This R&D manager will also think about our product development so that we sell the products at a decent price and farmers can also get help for this product. Human Resources (HR) Management: Maintains the organization's staff by establishing a recruiting, testing, and interviewing program. ; advise managers on the selection of candidates; conduct and analyze exit interviews; recommend changes. Prepares employees for assignments by establishing and conducting orientations and training. Part-time marketing specialist is also included in this sector. Operations Officer: Our Operations Officer communicates with each production employer, customers, vendors and suppliers, for the betterment of our business. He will not only operate within the factory, but he will also operate with others outside the factory, such as a field agent. It will also control the quality of our production.Product and ServiceProduct DescriptionAs mentioned before, the product we bring is an edible water ball. Basically, the product will be a ball-shaped pouch that will contain pure drinking water. The sachet itself will be organic so it can be consumed after drinking the water inside. Again, people can also consume the whole thing in one go for a unique experience. The container itself will have two layers, the inner layer will contain the water and the outer layer will block any outside entities from reaching the inner layer so that it is safe to eat. Consumers will be able to easily remove the outer layer and enjoy our product. Even if customers decide to throw away both layers, it will not harm the environment since both layers are organic and will decompose in 2-4 weeks. Is made through a process called spherification, which shapes liquids into spheres. A compound made from brown algae and calcium chloride creates a gel around the water. As the package forms, the water is frozen into ice, creating a larger sphere and keeping the ingredients in the membrane and out of the water. This process is repeated to make the second layer. We are bringing this to market to provide a greener alternative to plastic bottles which take almost 700 years to decompose whereas Quafresh decomposes in 2-4 weeks. Industry AnalysisPESTLE Analysis: Income Tax Policy and Other Taxes: We can see that Quafresh is manufactured by reasonable raw materials like sodium alginate (which comes from brown algae), calcium lactate (which is a salt), drinking water, baking powder, cheese, etc. All this is very reasonable in our country. This is why taxes are lower. Economical – This is the stage where the general public will finally start becoming aware of our product and its details. For this reason, at this stage we will have a rapid increase in sales and profits, and the average cost per customer will also decrease. This is also the stage where we will see increasing competition. This is when we will try to make various extensions for our product. We will also try to move to mass marketing since we sell water. The prices of our products at this stage will remain low so that we can penetrate and attract the mass market and also drive out the competition. We will also move to intensive distribution to meet the demand for our product. Social: Our products are easily used in outdoor and indoor programs. Because after drinking, the consumer does notpasses through no plastic material. Our products will change the environmental system. The top layer of our product will mix easily with the soil in one to four weeks. Technology: This is one of the most important parts for every business. Without technology, business does not work well. Technology will help our business. Because all our machines will be automated for production to make products. We also use a computer to update the record keeping portion of our sales employees. CCTV will use high security in the factory and will also observe the activity of employees and their work inside the factory. Legal – In less developed third world countries, the most important consumer right is the right to satisfy basic needs. Any investigation into the problem of consumer protection in one of the least developed countries, such as Bangladesh, must be based on the fundamental difference between the philosophies of consumer protection in developing and developing countries. development. The relationship between humanity and the environment is a delicate balance. Since the Industrial Revolution, global pollution has increased exponentially, and with population growth, the environment has been profoundly affected. Deforestation, pollution and global climate change are among the harmful effects on the population. But our product is totally beneficial for the environment. It's not a complete evil. Target Marketing The places we have chosen for the outlets are Bannani, Gulshan, Dhanmondi & Bashundhara R/A and Badda is the center of all the outlets so judging it in every possible way we have chosen as the location for our factory. So that we don't have to worry about saving transportation costs and using time properly by not wasting time in traffic jams in Dhaka city. Even during peak sales hours, our outlets will not face shortage or crisis of water balls because the factory can continue to supply 24/7 thanks to its positioning. Distributors can also communicate with manufacturers quite easily. Key Competitors Our main competitor is MUM Drinking Water. They are the most popular and market leaders among the drinking water brands in Bangladesh. Maman dominates 45% of the market share in the mineral water industry. Their marketing and production channel is very strong. Marketing strategy: Product strategy: Quafresh products are useful for human beings. We will also make edible fruit juices and sodas. People use our product easily. Using this product is not harmful to our health.Pricing Strategy:Quafreshindustry is mainly beverage industry. Quafresh product price depends on raw material, direct and indirect labor cost, transportation system, etc. These parts are linked to the price of the Quafresh product. Our product pricing strategy is penetration. As we will charge 4 taka only for a 150 ml scoop of water, our distribution price comes down and we can easily enter the market and compete with others. Thanks to our low price at the very beginning, we can target a large number of buyers and capture a very large number of market shares in the blink of an eye. Bangladeshis are very price sensitive, so when we give 1 ball for 4 taka only, it will not affect them and they will not judge our product as too expensive. Many large industries offer a reasonable price, and once they get a stable position, they.