Over the next few years, a wide variety of early promises and claims about AI were made, exaggerating the capabilities of the technology of the time. One example comes from economist Herbert Simon, who predicted that AI would be able to beat a human at chess within ten years from 1957. This seemingly simple task took 40 years longer than Simon's claims for accomplish it. Years of broken promises had put AI development on hold as people viewed it as a fringe technology. These early claims came from a lack of advanced computer technology. AI was virtually useless and considered a fringe technology for decades, with advanced implementation nearly impossible. However, recent advancements in computer technology have allowed AI to resurface into the booming industry that it is today. Specifically, rapid innovation in graphics processing units (GPUs), falling costs of computing technologies, increased access to massive amounts of data, and an increased level of interest among many companies and investors sectors have led to galvanizing the potential of AI. However, the current state of AI is a separate topic from the GAI depicted in science fiction films. The idea of ​​having an artificially created intelligent being or software capable of interacting with the world in the same way humans do is far from reality in 2018. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayAI in today's marketing is unanimously narrow AI. As such, the form of AI discussed in this article is that narrow AI that often operates behind the scenes. Narrow AI involves incredibly effective applications for performing tasks within a knowledge domain. There are many examples of this in our daily lives, from Siri's voice recognition capabilities to recommended products on Amazon and more. Examples of narrow AI are now so seamlessly integrated into our lives that many fail to register their presence. This misconception is evident in the fact that only 29% of respondents to a recent study on consumer awareness of AI said they had ever used the technology. With many examples of AI running in the background of the majority of modern technology (e.g. smartphones, computers, televisions, etc.), there is seemingly a disconnect between what people think about AI and the way it is applied on a daily basis. life. Despite this lag, an astonishing 98% of marketers say they expect to see benefits from using AI. Marketers' interest in AI is pronounced, making the task of achieving a complete understanding of what the technology has to offer even more critical before taking action. marketers are forced to play catch-up. Only 28% of the aforementioned 98% of enthusiastic marketers feel confident using AI. Worse still, only 10% of them are currently fully utilizing the technology. Efforts must be made to bridge the gap between AI hype and implementation to actualize its day-to-day benefits and prepare for a significantly changed marketing landscape. Despite this lag, an astonishing 98% of marketers say they expect to experience the benefits of using AI..