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  • Essay / Internship Report: Pharmaceutical Product Management and Marketing

    Since the very beginning of the company in 2011, Antila has worked to become a niche in a highly regulated and controlled company. In 7 years, Antila has created a high valuation in just 7 years in the Indian market, establishing a world-class integrated business model that has contributed to market expansion through our PAN INDIA and several stringent international regulatory approvals. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayAntila has also entered the contract manufacturing sector in India and within a short span of time, Antila is today recognized as the leading contract manufacturing company in India. Coupled with the strength of technical know-how and professional expertise, the growth of Antilas has increased due to the diligence in the work done by the members to take the organization to new heights with each passing year. This skill has been reconfirmed by the reflections on Antila as one of the “Best Companies to Work for in India” and one of the Best Companies in the “Healthcare” sector by leading professionals and consultants in India. Antila currently exports its products to more than 25 countries. Alongside the pursuit of excellence, Antila acts as a socially responsible organization, also achieving goals beyond commercial commitments. Therefore, she always supports various social causes aimed at promoting well-being through sports, culture, education, etc. Antila is now a financial management and marketing company, looking to invest in new businesses focused on specialty nutraceuticals and consumer products. With the determination to thrive in every endeavor we undertake, we will always do everything possible to seize the opportunity to take the organization to the next growth trajectory. Antila has added a new pen as “Antila Wellness Private Limited” for nutraceutical products and health supplements and recently started a world-class manufacturing facility for wellness products and in just a year, launched and entered the all India nutaceuticals market. Antila has initiated regulatory work and registration process in Africa, Philippines, Nepal, Kenya, Myanmar and several ASEAN countries to also expand its international nutraceutical products market. As a people-sensitive organization, Antila believes in the philosophy of “people power”. Fun elements are essential elements of “Life in Antila,” which instill a sense of involvement and connection between members and the organization. As a family-oriented organization, the company believes that its members should have a healthy work-life balance, so that they can perform at their best. Since values-based culture is of utmost importance to the company, the company makes sure to hire talent that aligns with its values, only to preserve their culture. Antila is driven by a professional approach, offering each individual a challenging career rather than just a job. Ensure the comprehensive development of all members, instilling their principles and fostering a unique environment of responsibility, quality and victory. They grow with the organization, developing skills, careers and long-term relationships. HR and senior management initiated a culture for an atmosphere of inspirationand motivation; keeps over 100 employees/members powered through the day, serving as the hub of the wheel of the business. My Duties and Internship: Develop innovative ways to communicate product line Design promotional inputs. Strong analytical and quantitativeIdentify sales growth opportunitiesIdentify, introduce new products to increase sales and profitably Profile Summary. Be part of the Product Management team and Marketing Support Manager in Antila. My tasks and responsibilities are to provide the sales team with the technical expertise necessary to enable the team to sell the product throughout their work hours: morning 10:00 a.m. to evening 6:00 p.m. This involves field work and office work, i.e. printed and electronic promotional materials, product training support and relevant clinical documents. Responsible for reviewing product data to ensure the field team stays abreast of new developments regarding company or competitor products and information regarding newly launched products. Act as the first point of reference for all product-related inquiries and work collaboratively with clinical research and regulatory colleagues to resolve any issues that may arise. Liaise closely with the field team to assess the response and suitability of current promotional materials and to ensure that printed promotional materials are optimal. Design market research projects to learn customer attitudes toward current product line and new product introductions. Either conduct this research without internal and external staff to manage, or manage an external agency, i.e. initial identification of appropriate partner, definition of responsibilities, communications plan, accountability for division, milestones, company contract, review of transcripts and reports, and recommendations. research action plans. I am responsible for preparing product forecasts and constantly monitoring stock levels held in central and interstate warehouses, including liaising with production (local and global) to ensure on-time supply. Liaise with advertising agency regarding product campaign including newspaper advertising, direct mail and conferences. Assist in the development of the annual marketing plan and control of advertising and sales aids in accordance with the annual marketing plans. In a word, responsible for the successful launch of new products in the market and play a crucial role in the formulation and execution of the marketing strategy (through the field staff) leading to the construction and consolidation of the brand. Product management, as a career option, is very actively sought after by pharmacy graduates today. A field that was not well known to the average pharmacy graduate of yesteryear who mainly worked in manufacturing, quality control (QC) and R&D, this field today holds great appeal for many young people. The enormous growth of the pharmaceutical industry has created an increasing demand for trained professionals. The industry is considered a fast-growing sector of the Indian economy. Keeping all of the above in perspective, the role of the product management team becomes crucial for complete commercialization success. functioning of organizations and thanks to this skill and experience during internships. Inspired to pursue a career in management and marketing.