In generations past, identity was defined by how we perceived ourselves internally, but as social media has evolved throughout the era of On the Internet, individuals form their identity externally based on what the digital world considers acceptable; then trains several characters to adapt to each virtual situation. Persona can be defined as the aspect of a person's character that is presented or perceived by others; So, thanks to the Internet, we have the ability to think about what we are about to say before we say it and present an aspect of ourselves that we consider positive. Conversely, they may also unconsciously reveal negative aspects of themselves that they would normally prefer to hide. In the article "Small Pieces Loosely Joined", written by Harvard Law researcher David Weinberger, discusses how "trying on a role" like Michael Campbell's character did can lead to many negative outcomes for the individual playing the role. role of an alternative character and for people. surrounding the situation and life of the individual. Additionally, Michael Campbell was an eighteen-year-old who used the online username Soup81 to converse with a student at the infamous Columbine High School. In agreement, “Cyberspace and Identity” by Sherry Turkle explains that thanks to the Internet, multiple individuals can now express different opinions in different contexts. The Internet and social networking sites have created the ability to create alternative personas that can then be used to express different aspects of one's real-life personality. As a result of forming multiple online personas, a person may present themselves as a positive image that they really are not, but this attempt to conceal their true identity may reveal negative things...... middle paper.... ..forever changing the way our brains work, which isn't worth it.Work CitedCossar, Vicki. “Catfish: When Online Dating Isn’t All It Seems…”, www. Metro.co.uk. Metro News. January 28, 2013. The web. November 24, 2013. Digiacinto, Jessica. “The dangers of letting your online personality do the talking.” www.PhychCentral.com. Psychology World. July 27. 2011. Internet. November 13, 2013. Marshall, David. “The specular economy”. Society (New Brunswick), vol. 47. No. 6 (2010): 458-502. Print.Taylor, Jim. doctorate “Technology: is technology stealing our (self)identity? » Psychologytoday.com. The power of the First. July 27. 2011. Internet. November 13, 2013. Turkle, Sherry. “Cyberspace and identity”. Contemporary Sociological Vol. 28. No. 6 (1999): 643-648. Print.Weinberger, David. Small pieces vaguely attached: how the Web shows us who we really are. Oxford: Perseus, 2002. 107-112. Print.