BCBGMAXAZRIALThe BCBG fashion designer clothing line is synonymous with good chic, good kind. It's a French term that means good style, good attitude. Max Azria founded the line in 1989 and had the idea of ​​bringing European sophistication to American fashion. Its line now extends to shoes, handbags, sunglasses, swimwear, jackets, perfumes, accessories and men's clothing. The label is high quality, affordable, classic and sophisticated. It caters to women of all ages, shapes and personal styles. He wears everything from chic dresses to casual pants and tops. The BCBG range, constantly growing and prospering, should exist for many years to come. BCBG generates most of its revenue through “physical” stores, meaning they have a physical presence. For the most part, they generate their business through their own retail stores, as well as selling wholesale to Macy's, Bloomingdale's and Saks. But they also do a lot of their business online. They offer their own preppy websites and sell on Macy's, Bloomingdale's and Saks websites. They also sell to online specialty stores such as Edressme.com. BCBG has hit stores and the Internet to generate its profits. The organization performs very well in both aspects and it has account managers who monitor both the online purchases and the physical stores it has for each region of the country. Management is also divided into departments and commercialized lines, and each assumes both the online part and responsibility for physical stores. They offer almost the same merchandise online as in store and the prices are generally the same. But online stores sometimes offer more discounts. The pricing strategy used by B...... middle of paper ......nada and China. They are able to find already existing stores in these countries in which the BCBG brand can integrate and be sold. Since their customer base is so large, I think they will be able to do this effortlessly. The fashion industry is currently booming. Everyone is always looking for the next big thing. Styles are constantly changing and designers are branching out into different aspects of the industry and maximizing their profits. Fashion will always be there. And classic brands will be there forever. There's a lot of money to be made in this business, but at the same time it's cut-throat. One minute you may have a job and the next you're laid off. BCBG has been around for a long time and is here to stay. Works cited page 1. BCBG.com2. Google.com3. Mahalo.com/BCBG4. Style.com5. Nymag.com/fashionshows6. Wikipedia.com