Consumers bought VW's 'clean diesel' engine version because they were trying to help save the environment. According to Forbes magazine, clean diesel engines are designed to emit 97% fewer sulfur emissions while maintaining 30% better fuel economy than gasoline engines. (Newman) This has led to customers paying more for the diesel-powered car, but without the resale incentive of a "green car" and without the expected fuel efficiency, it is estimated that each car could lose up to at $5,000 in resale value. (Newman) When you add up all the cars that were sold under false pretenses, that's over $55 billion. (Newman) Although many consumers around the world will feel the effects of the VW scandal, some consumers in Europe have been lucky. Ford seized this opportunity and offered incentives of up to $2,000 to new car buyers willing to surrender their VW or Audi diesel vehicle. Ford only offered this incentive across Europe. (Levin) Overall, the Volkswagen emissions scandal will not put the Volkswagen Group out of business. Shock and disappointment sent their shares tumbling, but a year later the Volkswagen Group is on its way to the top again. Volkswagen's emissions scandal is far from over as many lawsuits haven't even focused on a vehicle's interior.