-
Essay / Anheuser Busch Strategy - 1766
Summary According to our research, Anheuser-Busch is content to be the number one brewing company in the world, increasing its sales every year. We found that Anheuser-Busch responded to many perspectives associated with the world, business, and behavioral dimensions. The company also demonstrated its stability by examining one of its most successful products, Anheuser-Busch-owned Budweiser, from a marketing and financial perspective. Not only do they hold nearly half of the industry's market share, but their stock price, sales volume, and net sales all increased between 2002 and 2003. We also looked at Budweiser in terms of geography and culture . We found that since “Western” countries consume the majority of beer, it makes sense for Anheuser-Busch to focus on this market. Along the same lines, another key objective that is also important to Anheuser-Busch is to stimulate other beer markets located in other cultures, where at the time beer is not a major consumption.Model input-processing-output for BudweiserBudweiser Mission StatementBudweiser's mission is to be the world's leading brewing company by enriching and entertaining a growing global audience. To deliver a substantial 15% return to our shareholders, we will add to the pleasure of life through our products, services and relationships. Additionally, our goal is to increase sales by 25% every year. Organizational Dimensions of Budweiser Global Dimension Geographic View: Anheuser-Busch is a global company with distribution centers in the United Kingdom, Japan, Canada, and Spain. Civilization View: Thanks to Anheuser-Busch global distribution, the company itself can only represent one civilization. In fact, the company is made up of many different civilizations, including the United Kingdom, Japan, Canada, and Spain. One of the main reasons why these countries have a distribution center may be due to their culture. People there view beer as a favorable product that everyone should be able to enjoy, and one of the reasons this product is popular may be due to this belief. This represents a huge market for the beer industry. Behavioral Dimension Culture View: As Anheuser-Busch is a global company, many different cultures are represented within its workforce. By embracing a well-diversified workforce, Anheuser-Busch fosters a well-rounded organization. Employees are more likely to have motivated goals that align with company goals, and without satisfied employees, the company would not maximize profits..