Imagine a happy, ethical world without cheating, lies and deception. Although it seems impossible, Gino and Mogilner (2014) may have found a way to guide humans toward being a more ethical and generous person, thus moving closer to an honest world. The three concepts of time, money, and happiness are all crucial aspects of daily life, and it seems that every day most people strive to accomplish more of these three things. Much research has been done on the links between money and happiness, but Gino and Mogilner (2014) are among the first to examine time, money, and self-reflection, which they found can help people to follow their moral compass. Gino and Mogilner's (2014) study supports previous research that shows that when people are more self-aware, they are less likely to cheat and more likely to behave ethically (Diener and Wallbom, 1976 ). But how is this research applicable to real life and how might it be useful in creating happier, more ethical lives? Research has shown that money often makes people behave more selfishly; the mere thought of money reduces their helpfulness and generosity. (Vohs, Mead and Goode, 2006, 2008; Zhou, Wohs and Baumeister, 2009, cited by Gino and Mogilner, 2014). The study by Gino and Mogilner (2014¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬) supports these results, showing that money does indeed have a harmful effect on human behavior. Since money arguably plays one of the most important roles in daily life, any ideas on how to reduce its negative effects on human behavior would be useful and applicable to real-world situations. Gino and Mogilner's research could give us just this insight; thinking about time.Gino and Mogilner (2014) found that priming the concept...... middle of article...... Psychology, 21(2), 126-130.Argyle, M. (1997). Is happiness a cause of health? Psychology and Health, 12(6), 769-781. Diener, E. and Wallbom, M. (1976). Effects of self-awareness on antinormative behavior. Journal of Research in Personality, 10(1), 107-111. Dipboye, RL and Flanagan, MF (1979). Research frameworks in industrial and organizational psychology: are results in the field more generalizable than in the laboratory? American Psychologist, 34(2), 141-150. Dunn, EW, Aknin, LB, & Norton, MI (2008). Spending money on others promotes happiness. Science, 319(5870), 1687-1688. Dunn, E.W., Gilbert, D.T., & Wilson, T.D. (2011). If money doesn't make you happy, you're probably not spending it correctly. Journal of Consumer Psychology, 21(2), 115-125. Gino, F. and Mogilner, C. (2014). Time, money and morality. Psychological sciences, 25(2), 414-421.