The main players in the industrial value chain are suppliers, manufacturers, transporters, distributors, retailers and customers. The goals are to reduce costs associated with manufacturers and their products, increase capital, and provide new opportunities for key players. Everything is connected, so when manufacturers are able to communicate directly with consumers, they save money by cutting distributors and retailers out of the chain. Distributors must have an effective and efficient system to reduce costs, and retailers must focus on maintaining excellent relationships with their customers. Everyone is striving to increase their customer volume, that's why customer is looking for quality, lowest prices and cheapest shipping.