Prior to this assignment, I had heard of LinkedIn several times, but for some reason, I had never created one profile. However, after having to create a LinkedIn account, I now realize the vast potential it has to offer. For starters, it is one of the fastest growing social media platforms in the world. “The global LinkedIn network adds approximately one new member every second” (Eyres, 2009). Second, it gives people the opportunity to network with professionals who may work in the same field as you or with people with similar skills. Your profile can be viewed by virtually anyone, which would be impossible to do with a traditional paper CV. For example, someone who viewed my profile works as a marketing specialist in Ottawa, Canada. Simply put, this social media platform is a fantastic way to “get your name out there,” so to speak. After creating my profile, I decided to join a group called Social Media Marketing. It's a very active group with over 800,000 members and it took me about a day to get accepted into the group. Question topics range from what kind of impact social media has on marketing to the do's and don'ts of online job surveys, to name a few. A question that intrigued me read; choose a word to describe your brand, I answered “innovative”. My comment received a comment from James Scott, Executive Project Manager at Cloud Technology. Simply commenting on these questions is a great way to get your profile out there. Anyone seeing your comment may decide to view your profile, which is the ultimate goal of using this website. This type of constant interaction is, in my opinion, LinkedIn's greatest strength. I found these group questions very interesting and they will definitely...... middle of article ......ist. Retrieved from http://www.psychologytoday.com/blog/positively-media/200903/why-linkedin-worksConner, C. (November 12, 2013). Fifty essential facts about mobile marketing. Forbes. Retrieved from http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ Friedman, T. (April 19, 2014). How to Get a Job at Google, Part 2. The New York Times. Retrieved from http://www.nytimes.com/2014/04/20/opinion/sunday/friedman-how-to-get-a-job-at-google-part-2.html?hp&rref=opinion&_r=1Warzel, C. (February 21, 2014). LinkedIn is finally trying to solve its stalker problem. BuzzFeed. Retrieved from http://www.buzzfeed.com/charliewarzel/linkedin-tries-to-fix-its-stalker-problemSullivan, J. (July 2, 2012). ERE.net. EREnet RSS. Retrieved from http://www.ere.net/2012/07/02/20-reasons-why-linkedin-will-be-the-1-recruiting-portal-of-the-future/