The South African fast food market is growing exponentially and has shown a rapid increase in international brands, local brands and consumer interest over the past few years. Fast food in South Africa is expected to grow by 9% annually between 2014 and 2019 and the number of takeaway outlets is expected to increase by 4% each year. (Information taken from the Mail and Guardian article - SA's ferocious fast food appetite.) Being a leading fast food franchise is not an easy practice and it is not possible to have control total on what happens behind closed doors in a restaurant. Many fast food franchises unfortunately try to cut corners and commit unethical crimes. I will talk more about this in the summary that follows. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay In the article, KFC washes chicken on the floor. We know KFC Braamfontein was caught washing their chicken on the floor with a garden hose. The chicken was apparently discarded chickens that were not to be sold to customers. In the article it is stated that the chickens were washed on a dirty floor and blood was spurting out of them. the KFC branch acted quickly as they closed this branch until further notice. In this article, photos show KFC staff washing their chicken on the floor. This is irresponsible and should not be done by one of the best fast food franchises in the world. In this article, there is a shocking incident where Umhlanga KFC workers were sharpening their knives on the sidewalks of KZN streets. A video broke on Friday, May 22. This post was then abruptly removed from all media sources. It was reported to reporters that residents of the community around this KFC branch wake up every morning to the sound of knives being sharpened on the sidewalks. The video was posted on Facebook. This is unfortunately not the first unethical incident related to KFC after the Braamfontein incident which is my first article. In the video posted on Facebook, the image is not very clear but the sound of the knives scraping the ground pierces your ears. Fortunately, KFC responded to this matter and stated: “We will not tolerate this behavior and have taken immediate and strict disciplinary action to address it. » (Stated by Smart on this matter) It is stated in this article that KFC inspectors visit all branches 4 times a year to ensure that everything is going well. They will carry out strict checks at the branches, especially after the Braamfontein branch washed its chicken on the floor, as well as when the KZN branch sharpened its knives on the sidewalks. Shockingly, in 2017, 11 staff members at KFC in Umhlanga were caught stealing stock from the branch. This included 265 pieces of chicken, 63kg of chips, 424 cans of cold drink and 518 cans of juice. Although KFC may seem terrible, one KFC customer praised a Veggie Burger he received from KFC Malvern. On Monday, May 11, Smart investigated the Braamfontein branch and discovered that the chicken washed on the floor was discarded chicken. . In the following article, Inside a KFC Kitchen, he explains what a well-run KFC branch should look like. Food24 visited the KFC branch in Cape Town where they answered some questions. KFC uses Rainbow Farms as its chicken supplier nationwide. These local chicken farms guarantee that their chickens are free of hormones and steroids,in accordance with regulations applicable to all locally produced South African chicken. KFC puts immense pressure on quality and therefore ensures that it does everything in its power to ensure that customers receive the highest quality food possible. KFC cooks undergo training to ensure they can maintain the special KFC chicken recipe and maintain the quality reputation of KFC products. One thing they do to ensure a high level of quality products is to use clean, good quality oil. They perform tests on the oil before use to ensure it is of a certain quality. They keep their products fresh with a maximum waiting time of 10 minutes after being fried to ensure that KFC delivers fresh food. They also keep their kitchen and hands clean by sanitizing their hands every half hour to keep germs and dirt out of the kitchen as much as possible. KFC also gives back to the community with its Add Hope initiative. This initiative feeds around 40,000 children per month. This creates a very positive business image for KFC. Two of the three articles summarized display unethical practices that can ruin a company's reputation. The third article explains why KFC has such a good reputation among the South African public. Unfortunately, we cannot simply dismiss these situations as unethical; there are many other things to consider when declaring the company unethical. Consumers, legislation, morals and principles must be considered before making such bold statements. My article: Unethical practices in a fast food franchise compared to ethical practices in South Africa. KFC Unethical Practices: Unethical practices according to Google are simply defined as action that falls outside of what is considered morally right or appropriate for a person, profession, or industry. The three articles highlight two unethical issues committed by KFC and one article explains why KFC is one of the leading fast food franchises nationwide. Unethical business practices unfortunately affect the business because they reflect negatively on the company and therefore deter consumers from purchasing products from the franchise. If a company acts unethically, it loses its competitive advantage and therefore suffers loss of sales and even possibly loss of investors. KFC was caught committing some unethical business actions including washing chicken on the floor in Braamfontein. and knife sharpening on KZN sidewalks. Even though KFC is one of the leading fast food franchises in South Africa and enjoys a global reputation, it still demonstrates some unethical business practices, particularly in the way it manages its food, its employees and its equipment. Company Image: Unfortunately, due to a few negative business practices, the entire franchise is suffering as a whole. This is the risk you take when you decide to open a franchise. Unfortunately, if one branch/restaurant engages in negative business practices, it affects the entire franchise and harms the image of the company as a whole. Corporate image is how the company is perceived by the public. It is the responsibility of the public relations team to ensure that the company's image is as positive as it could be and they do their best to attract customersin the KFC agency. It takes a while for a corporate image to finally qualify as a successful corporate image. Many elements contribute to the success of a company's image, such as CSR, employee satisfaction, customer satisfaction and their business practices. Unfortunately, a few unethical decisions by a restaurant can negatively affect the image of the entire business. Unfortunately, this negatively affects all other branches, as their commercial image is compromised. In both negative articles, the company's image has been negatively affected and thus places KFC in a vulnerable position. KFC Good Ethical Practices: We can see in the third article how KFC has created its good reputation so far. We are exposed daily to how they operate and sell their products. This article shows us how KFC produces high quality and safe products for the public. This article only shows us the positive aspects of how each KFC store operates. Sometimes it is bias because KFC will act ethically and make sure everything is done correctly to show a good image to the media but due to their past experiences and unethical practices , this raises some eyebrows. The impact of unethical practices on South African culture: Unfortunately, the controversial issues of washing chicken on the floor and sharpening knives on sidewalks do not bode well for KFC. This shows that KFC does not care about the well-being of the South African market. By washing their chicken on the floor it shows that they do not care about the cleanliness or hygiene of their products. This makes the public think that KFC is giving them dirty food products that might contain unwanted diseases or dirt. South Africa is an extremely diverse country and many religions require food to be slaughtered and prepared in a certain way. This includes cleanliness and the equipment used to prepare food. Therefore, by preparing their food with sharp knives on the sidewalks and washing their chicken on the ground, KFC is showing massive disrespect to many religions and therefore offending the South African public and downgrading the idea that diversity is good. Cleanliness and hygiene: Cleanliness and hygiene play a major role in the success of a business in South Africa. It is ethical to keep your restaurants clean and maintain your equipment to a certain standard. It is ethical to treat your equipment and stock with care, always considering the cleanliness of both aspects. Unfortunately, KFC was very unethical by washing their stock on a dirty floor. This shows a lack of respect for the products given to the customer. Unfortunately, it also shows that they don't care about maintaining a good business reputation. Fortunately, KFC took action and stated that this unethical incident was unacceptable as they have certain waste reduction projects in place and must adhere to certain cleanliness and hygiene standards. Sharpening knives on sidewalks demonstrates exactly the same lack of respect as discussed in the paragraph above. Unfortunately, KFC employees have implemented these unethical practices which are affecting the reputation of KFC as a whole. This gives KFC a bad image among the public and its customers, which affects its company image and reputation. Fortunately, KFC has some extremely good forms of hygiene and cleanliness shown in article 3. This article shows how KFC stores are managed and how they protect the health of consumers and :.