MHP gains credibility by having Victor Martinez, a professional bodybuilder, pose in its advertisement. Also by placing the logos of sports nutrition distribution companies at the bottom of the advertisement. They have contrasting colors of their product and use catchy scientific words to make their product attractive to the public. Maximum Human Performance subliminally debates why its product is better than its competitors' by having a professional bodybuilder as the visual for what its product can do, supported by a meaningless paragraph about its product's ingredients. Fitness, but society in general has changed dramatically since the beginning of primitive man. In today's society, the goals and interests of individuals are manipulated for economic purposes. Companies that sell sports nutrition supplements know that in today's society there is a huge market of competitors who want an advantage and who manipulate their advertising to make it appear that their products