Truworths Looking good is one of the priorities that people always want to keep, especially when it comes to the retail store you shop at. In this essay our work will be based on Truworths because Truworths is one of the leading fashion retail stores and retailers. We will also look at how it fits in with other well-known fashion stores.ProfileOne of the oldest retail stores in South Africa, Truworths is among the most prominent fashion stores in the fashion industry . According to Truworths (2012), it is one of South Africa's leading fashion retailers, with over 500 stores in South Africa and 5 franchises in Africa. However, it is part of Truworths International, a JSE-listed investment holding company, whose companies are engaged in the retailing of fashion clothing and accessories. The Truworths International Retail Group includes Identity, YDE and Uzzi. Just like Mr Price integrates Mr Price home, Mr Price Sport, Milady's and Sheet Street. According to Truworths (2012), Truworths dates back to 1917 when The Alliance Trading Company opened its first store on a site not far from the Group's current headquarters. head office in Cape Town. However, the name changed to Truworths Fashion House in 1935 and by the 1950s 80 stores had opened. In addition, credit was introduced to the business in 1955 and in 1959 sales reached R1 million for the first time. Truworths continued to expand nationally and by the end of the 1970s it had 280 specialist stores. Truworths (2013) is proud of its leading position in the market. fashion retail in South Africa with growing market share in women's and men's clothing. The Group now employs more than 9,400 permanent and flexible employees and supports the South...... middle of paper ...... to post recent videos, it's always useful because people can see their online ad. According to Barker and Angelopulo (2006: 290), online advertising serves the same function online as advertising in the physical market. The main objectives are to raise awareness, communicate benefits, promote trials and inspire consumer action. This means that the website may communicate information about products, pricing and/or distribution.SummaryTruworths is the largest retail store in the country with other branches in African countries like Namibia and Swaziland (for n 'to name just a few). In the coming years, Truworths hopes to achieve what no other retail store has ever done by opening its branch anywhere on the continent. It has won several awards including Best Fashion Retailer in South Africa. In summary, Truworths is the best when it comes to fashion clothing.