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Essay / The Subway Franchise - 444
The Subway FranchiseThe story of Subway began in 1965 in Bridgeport, Connecticut, during the summer of 1965. 17-year-old Fred DeLuca was trying to make enough money to pay his tuition while working in a hardware store. store. He wanted a way to add money to his minimum wage. He found the solution at a backyard barbecue during a conversation with family friend, nuclear physicist Dr. Peter Buck. With a $1,000 loan from Buck, DeLuca opened Pete's Super Submarine on August 28, 1965. A year later, he opened his second store so customers saw him expand and believed he had successful. In an effort to increase visibility among customers, he shortened the name to Subway and introduced the bright yellow logo. The first Subway franchise opened in Walling...