The Dallas Cowboys, the American football team, one of the most famous professional football franchises in the history of the sport. The Cowboys own five Super Bowl titles, winning in 1971, 1977, 1992, 1993 and 1995. They are also home to 19 renowned personalities who have been inducted into the NFL Hall of Fame, including football stars Tony Dorsett, Emmit Smith and Troy Aikman. Established in 1960, the Cowboys have been a dominant force on the field and continue to produce to this day. Forbes wrote: “The Cowboys franchise value reaches over $1.85 billion and is ranked as the third most valuable sports team in the world” (page 1). With all the hype and worldwide recognition, powerhouse Dallas needs a venue that's just as important as the team itself and has the capacity to support all the weight the Cowboys name carries. - The Venue - Before the current stadium, the Home of the Cowboys was one of the most recognizable professional sports stadiums of its era. According to Stadiums of Pro Football, "Texas Stadium could seat nearly 66,000 spectators and was known for its partial roof where weather conditions could play a role in every game" (page 1). As stated in the official Irving, Texas fact sheet regarding Texas Stadium, "the stadium was built at a cost of $35 million and lasted from its opening in 1971 until its closure in December 2008" (page 2). The new stadium built to replace Texas Stadium in 2009, named Cowboys Stadium, is luxurious to say the least, not to mention practically brand new. Although 4 years later, the Star Telegram reported, "The Cowboys' stadium would now be known as AT&T Stadium as part of a multimillion-dollar naming rights deal between the team of iconic football and the Dallas-based club... middle of paper... ...final four at AT&T Stadium could break college basketball attendance record, but not the bank The Huffington Post Accessed. April 6, 2014 at http://www.huffingtonpost.com/jesse-lawrence/final-four-at-att-stadium_b_5072026.html (2012) In Wikipedia (Vol. 1, p. 1). : Cowboys' new billion-dollar stadium to keep hole in the roof (December 13, 2006). Retrieved April 7, 2014 from http://sports.espn.go.com/nfl/. news/story?id=2695427Top NFL Fans (January 1, 2013). Retrieved March 30, 2014 from http://www.stadiumjourney.com/stadiums/at&t-stadium s64http://www.forbes.com. /fdc/welcome_mjx.shtml Magary, D. (August 1, 2009). Want pizza at Cowboys Stadium? That will make a handful of twenty. NBC 5 Dallas-Fort Worth. Retrieved April 13, 2014 from http://www.nbcdfw.com/blogs/blue-star/Want-A-Pizza-At-Cowboys-Stadium--Thatll-Be-90-52520922.html