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Essay / DHL China Consumer Satisfaction Rating
1.IntroductionAs requested, this report is based on a market research study on consumer satisfaction with DHL services in China. This report gives an introduction of its services and reveals the advantages as well as disadvantages of DHL China services, in the growing logistics market in China, for DHL China itself and also for the customers.2.ProceduresAll information contained in this report come from:Questionnaire on consumer satisfaction with services. from DHL in China; Http://www.cn.dhl.com.Http://www.cpw.com.cnHttp://www.forbes.com/home/commerceHttp://www.us8cn.com3.Findingsa. Background and Brief Introduction Established in the United States in 1969, with the concept saying "Customers should save a fortune", DHL has decades of history, abundant experience and a high level of skills in quickly sending files and of goods by international flight. During its development, DHL has expanded its service coverage worldwide, including the Middle East, Africa, Asia, Europe, etc. Until 1988, the number of its services for different countries amounted to 179 and more than 16,000 employees work in its company. Nowadays, as one of the 4 largest express transportation and logistics companies in the world, DHL has become the pioneer of global express transportation, continental transportation and air freight and also the largest global cargo logistics provider maritime and contractual logistics. DHL in China, known as The joint venture of DHL-Sinotrans, Danzas Air&Ocean China and Sentaifei was finally established in 2003.b.Service RangeDHL's service in China can be divided into five main aspects: express services, logistics solutions, road and rail freight, air. and Industrial and Ocean Freight Solutions. Its range of services, as you can see, covers almost all aspects of our daily life and professional work.c. The main service elementsWith specialized guidance, each service aspect has several elements of supporting services, as shown in the content below: Express services, as express delivery for express needs, have 4 elements: day same, value-added services, Time-definite services, specialized and direct access to services (StartDay Express, MidDay Express, Worldwide Document Express and Import Express).Logistics Solutions is a customized logistics and IT services for global, specialized companies in: Consulting, Returns and Parts Management, Value Added Services, Specialty Services, Integrated Supply Chain, Warehousing and IT Solutions. Road and Rail Freight, your road and rail connection to European markets, which includes: Trade fairs, events and industrial projects. Air and sea freight, being the global network for air and sea transportation. Freight, a: Air Freight, Sea Freight, Industrial Projects, Customer Program Management and Domestic Air Freight.