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Essay / The Triple Bottom Line - 701
The reason the company did this in Europe was because it was a requirement, the company received bad publicity for this decision and ended up offering this service to customers in the United States. Measuring sustainability can be difficult for businesses, and even more difficult for small businesses like B&Bs. The hotel industry has a Hotel Carbon Measurement Index (HCMI) in which thousands of hotels record the carbon footprint of their hotel stays and meetings. The HCMI is used to help guests understand a hotel's carbon footprint, as well as to help the hotel meet its own carbon footprint goals. Another tool Hilton uses is called LightStay, which helps track their efficiency projects. LightStay also offers a Facebook feature for hotel owners, where you can be part of a social media platform, compete against others in the industry and share ideas (Gunther, M. July 12, 2012). Colorado Springs Historic Mansion will definitely try to implement HCMI and LightStay in the business to understand what others in the industry are doing and for comparison purposes. The Colorado Springs Historic Mansion is much smaller than a hotel, so it can be difficult to use as a measuring tool. The Colorado Springs Historic Mansion will also measure its