For example, men are supposed to fulfill a role, women are not, if he chooses to be a housekeeper, we thinks he is lazy, if he cries he is called weak. In our society, a sporty man is considered masculine. Women's economic empowerment is arguably the greatest social change of our time. Just a generation ago, women were largely confined to repetitive, menial jobs. They were regularly subjected to casual sexism and were expected to give up their careers once they married and had children. Today, they lead some of the largest organizations that once treated them like second-class citizens. Millions of women now have more control over their own lives. And millions of brains were put to more productive use. Societies that try to resist this trend – notably Arab countries, but also Japan and some southern European countries – will pay a heavy price in the form of wasted talent and frustrated citizens. During World War II, when American men were on the front lines, the government had to invoke the image of Rosie the Riveter, with her flexed muscles and her slogan "We Can Do It," to encourage women to enter the war. labor market. It should be noted that tall women in the 17th century were considered the prestige of money and the luxury of having excess food. These are the women that men found beautiful and that they took for