Balance Score Card AssignmentA Balanced Scorecard can be defined as a “performance management tool that began as a concept for measuring whether a company's smaller-scale operational activities are aligned on its larger-scale objectives. in terms of vision and strategy” (Wikipedia 2009, ¶ 1). Scents & Things will need to develop a balanced scorecard that will help respect and define the company's values, mission, vision and SWOT analysis. The scale dashboard is made up of four perspectives: financial, customer, learning and growth, and internal process. This document will define each of the four objectives, performance measures, targets and initiatives from this perspective. The document will also show how the perspectives relate to Scents & Things' vision, mission, values ​​and SWOTT analysis. Financial Outlook The main objective when defining the financial outlook was to answer the question: “If we succeed, how will we view our stakeholders?” » (BSI 2009, ¶5). Scents & Things is a new business in the area and will need to take a close look at the competition in order to increase its market share. The company may need to find a way to find a competitor since the original location is in the heart of a small town. Additional areas that the company needs to look at are customer satisfaction, asset utilization, increasing net revenue, minimizing store production costs, decreasing unit cost, increasing cash flow operating compared to the previous year and, ultimately, to achieve financial sustainability. The way to measure the above goals is to monitor revenue growth, operating costs, earnings per share, return on capital, return on interest and number of items returned in a way that will help management to guide the c...... middle of document ...... and growth prospectsStrategic objectives• Recruit and retain a highly qualified workforce• Increase employee satisfaction and retention• Improve the organizational trust and teamwork• Improve the use of technologyPerformance measures• Ensure appropriate organizational learning based on data, results and experience• Appropriate monitoring, training and employee happiness• Customer satisfaction• Decrease in rate employee turnoverGoals• 100% involvement of all employeesInitiatives• Staff optimization analysis• Online billing upgrade• Department trainingReferencesWikipedia (May 2009) Balanced scorecard. Retrieved from URL: http://en.wikipedia.org/wiki/Balanced_scorecardBalanced Scorecard Institute (2009) Balanced Scorecard Basics. Retrieved from URL: http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx