Although advertising is objectively designed to stimulate marketing strategies in the purchase of goods, services and ideas, it is still considered much deeper because it distorts and manipulates the mentalities of those who are exposed to it and subjected to it. An advertisement is considered the process of promoting a product with the aim of achieving sales through the application of impersonal media. Advertising is one of the most important aspects of the social phenomenon in America, as it stimulates economic activities, orientation towards values ​​and certain lifestyles. Therefore, an advertisement is not considered to only shape the personal values ​​of the society, but it can completely distort them until the society moves away from its principles. This shows that unless advertising is primarily rooted in high ethical standards, it will continue to destroy society's concepts and existing common morals and deep bonds. However, society also participates in the formation of advertising stereotypes based on its values ​​and beliefs. Overall, the aspect of advertising has shaped the outlook of American society. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Consumers are strongly confronted daily with outlets and large doses of advertising messages on available multimedia media, because advertising does not select the target segmentation indented. (Pope, 4). Relying on the perpetual operations of media marketing bombardment, the majority of researchers argue that perceptions of society, as well as individualism, are entirely affected. In effect, the minds of potential consumers targeted by this advertising are changed and their opinions shaped. Unfortunately, attitudes toward a commercial purchase do not change immediately, but rather it takes longer for the manipulation to have its considerable effect. This is why commercial advertising generally targets the potential audience or consumers through the presentation of products in a particular way. The goal is to appeal to consumers' desires to present and create desire for the product. Therefore, advertising brands, names and reminds potential customers that they are facing an inevitable thing in their lives (most of the time it reflects the desires of society, which can serve as a way to manipulate perceptions at the moment). within society). Effective advertising involves evolution over time. Perceptions of philosophy based on the interests and needs of its target audience have changed. According to many researchers, it is currently said that advertising is primarily designed to convey information by evoking and provoking all the feelings of the potential audience. It also connects their desires and expectations (both psychological and material) in some way to the underlying product. This shows that when it comes to the perception of society and the situation as a whole, an advertisement is usually not very good. attributes of detrimental influence and be regulated accordingly. Consumers can be influenced to buy or not buy a product whether or not the product's advertising convinced them. Additionally, advertising impacts society's values ​​and many academics and researchers suggest that it is harmful to society. Since advertising media reflects society to some extent, this also has the presumed effect of normalizing behaviors andvalues. In the United States, on average, between five hundred and a thousand commercial messages are exposed to Americans. These messages exert considerable power over what is considered normal within the culture. For example, the idea of ​​an advertisement for men's cosmetics raised questions based on the values ​​conveyed by the advertisements contained within the product. This is an indication that advertising largely promotes extrinsic values ​​(values ​​based on the admirations and opinions of others) over intrinsic values ​​(values ​​based on a sense of family belonging and personal development) (Hayko, 80). By giving more importance to extrinsic values, society worries. Indeed, it is associated with higher levels of prejudice, lower environmental concern, and lower human rights concern. Individuals who place more importance on extrinsic values ​​generally report lower levels of personal well-being. Additionally, advertising sometimes has a negative impact on society. For example, inappropriate exposure of women through advertising has a negative impact on society's perception. This is why many debates have taken place against certain forms of advertising. It plays with the emotions of the general public and at the same time encourages them to see the purchase and exhaustion of only life's activities. Materialism is widely promoted through advertisements leading to dangerous consequences within society (Hayko, 80 years old). The reason is that society ignores social issues due to the underlying obsession with satisfying new needs created by media. Advertisements are seen as cultural indicators, but in a distorted way, as they suggest both the aspirations and ambitions of the individuals involved. (Pope, 7). Advertisements stereotyping images of men significantly influence gender-related attitudes that are expressed by men as soon as they are exposed to these images. For example, men still see magazine advertisements with varied images of men based on their traditionally masculine appearances and androgyny. Men who were initially considered less traditional reported more traditional attitudes. This can be compared to any other group exposed to traditionally male role models, even though they still expressed non-traditional views. In turn, this forces men to draw erroneous conclusions that men's nontraditional views of gender roles are rather susceptible and unstable to existing momentary manipulations, such as those observed in advertising realities. Furthermore, whether advertising is bad or good for American society as a whole, Unless one remains a hermit and does not watch movies, television, magazines, newspapers and surf the web, he will eventually be affected by advertisements. This is because individuals are stimulated subliminally, causing them to think and perceive in ways that are almost under the control of the media. Furthermore, a regulatory agency like the Federal Trade Commission has argued that the majority of advertisements target and prey on young people or children to make easy money. However, controversial debates have arisen regarding these agencies' views, with some experts opposing it while others supporting it. Although advertising has been successful for many years in America, it is clear that it contributes to the manipulation of society's perception. At the same time, the art of advertising is considered by many academic articles as a lie to the..