Missing Appendix/AdvertisementsTheory and Practice of AdvertisingASSESSMENT 1 Advertising AnalysisThe Message of the AdBackgroundOPSM's advertising campaign sells contact lenses, but more than that, it informs potential customers about the possibility of have a free comfort trial. The advertisement in the magazine (Appendix A) is 1/3 page long and placed on consecutive pages, creating a flowing story style. The television commercial (Appendix C) airs for 56 seconds and would air during prime time. There is also a postal brochure (Appendix B); this would be sent to existing contact lens customers who are on file. The campaign also consisted of a large poster (Appendix D) hung in its store windows. Target AudienceThis advert is aimed primarily at people who wear glasses but feel that glasses should not be worn at all times and wish to show off themselves without them. Looking at the advertisements, one can see that they are aimed at young professional women aged 20 to 35, with worse eyesight than most, women who place great importance on their looks and appearance and who are perhaps single or who want to be single. the attention of the opposite sex. These women are very social and spend many of their non-working hours in social environments.Hook and StoryThe advertisement uses a mixture of appeal and comedy to grab our attention. a pair of glasses. Arriving at the bar, she takes off the glasses and scans the room and sees a gentleman to her right. She then begins to flirt heavily with the man, and he returns the favor. The woman does not see, however, that the man she is flirting with is a very unusual-looking man with an unfashionable suit and strange hairstyle, a man who would classically be associated with nerds. He's generally not the type of man that would really interest this type of woman. The magazine advertisement and mailing brochure show the same key scene. The store's poster is a simple image that attracts our attention with the freshness and happiness of the pretty girl appearing there. Main informational message The advertisements mainly do not give any real information about the product provided by OPSM. They are, however, accompanied by a small amount of text. The TV advert has a caption at the end saying: “Need contact lenses?