Communication is one of the most important functions to master for any business to succeed in today's increasingly competitive markets, especially for businesses doing business on an international scale. It has long been known that cultural factors influence communication and that a competition's potential for success is partly determined by its marketing communication strategies and skills. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay However, leaders of companies working internationally sometimes overlook the importance of the invisible barriers that cultural differences create in communication. company that reflects the culture of international markets. It is widely recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most important skills that businesses must develop in order to have a competitive advantage in international business. Culture affects many aspects of international business communication. It impacts free trade policies, strategic decisions on localization and standardization, advertising, brand effectiveness, trade relations, international business management, international marketing, international negotiations and consumer behavior. If globalization is an inevitable process, so will cross-culturalization. On the one hand, the world is becoming more homogeneous and distinctions between national markets are fading, or even, for certain products, disappearing completely. This means that business communication is now a global discipline. On the other hand, cultural differences between nations, regions and ethnic groups, far from disappearing, are strengthening. Acquiring the skills necessary to work with both national and international multicultural groups is no longer an option but a necessity. There are few contexts where intercultural communication does not play a significant role in daily interactions with the public and colleagues. Businesses, social service agencies, health care providers, educational institutions, non-governmental organizations (NGOs), and thousands of other professional settings are all under pressure to recognize and appreciate the role that intercultural communication in achieving their goals. creates well-functioning project teams; respond sensitively to customers and markets; or simply living and working in a world where everyone has something to say, learning to communicate interculturally is a crucial element that can promote these processes. Realizing that individuals from different cultures will express their thoughts in very different ways is a good start. The same goes for realizing why hearing words is not enough to discern their meaning. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Sometimes silence communicates more than words. Elements such as touch, eye contact, and other types of "body language" must be observed and correctly interpreted, because nonverbal communication carries important clues about the message the individual is trying to convey. In this rapidly changing world, where cultures and..