A good way to identify the company's strengths and weaknesses and better manage its employees is to perform a SWOT analysis. A SWOT analysis is a practical way to summarize your assessment of the company's internal and external environment. SWOT analysis helps identify a company's internal strengths and weaknesses as well as its external opportunities and threats (Daft, 2012). When you talk about the internal environment of a company, it means all the controllable elements inside the organization that influence its functioning and non-functioning. A company's strengths and weaknesses often lie in the company's employees. Some questions you might ask would be: What are the skills of the employees? What type of training have they received? Are employees loyal to their company? Does the company attract qualified workers and a good decision