Table of ContentsIntroductionPrimary and Secondary CompetitorsAssessment of Competitive StrengthAnalysis of Five Competitive ForcesThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersThreat of SubstitutesCompetitive RivalryBarriers to market entryConclusionReferencesIntroductionSaudi Arabia is the largest country in the world's Middle East with an area of ​​approximately 2.2 million square kilometers. The Kingdom of Saudi Arabia is considered one of the countries with the highest GDP in the Middle East. The country has seen significant growth in most of its sectors, with the transportation sector being one of the best performing industries currently. The country's investments in roads, railways, walking trails and other infrastructure systems facilitate the growth and development of the transportation sector. Therefore, there is a certain level of efficiency in the use of transport modes and systems such as vehicles, bicycles, scooters and e-bikes in Saudi Arabia. Therefore, there is competition in the country's transport sector. Therefore, the electric scooter industry will face competition to a certain extent upon entering the market. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Primary and Secondary Competitors Rental bikes represent one of the main competitors in the scooter industry. In the recent past, people have started using bicycles to travel to and from different places. But people use bicycles to travel short distances because excessive cycling is associated with exhaustion. Businessmen began offering bicycle rentals, which people paid for when they wanted to use them. Bicycle use is booming in big cities. In Jeddah, Jeddawish is an example of a company that rents bicycles to its customers for use in the city (Arab News, 2019). The company also looks forward to bringing its bicycle services to almost every neighborhood in the city as it expands across the country. Therefore, the electric scooter industry will face stiff competition as it competes with these companies for customers. Additionally, as Jedadawish and other bike companies expand to other parts of the city identified as promising for scooters, such as on the beach and near universities, the electric scooter sector is likely to face significant rivalry. It is also important to note that cycling is associated with some physical activity. It is highly likely that customers prefer cycling to using electric scooters. Uber and Careem are companies that will act as secondary competitors in the use of electric scooters. scooters in Jeddah, Saudi Arabia. Uber and Careem represent a company that provides taxi services by moving people from one destination to another but covering short distances. They have apps that people use to locate available cars at any time of the day. Companies use many strategies to capture a greater market share in the transportation sector. Using low prices is one of the strategies used by competing companies, where many people can bear the costs. Companies also focus on passenger comfort, and a person can use an Uber or Careem car inas an individual without being disturbed by other passengers as in the case of public vehicles. Therefore, the scooter industry is likely to face competition from companies due to the lack of comfort and safety as everyone can drive themselves in the former. The pricing idea is also likely to raise the question of competition, but this will depend on how much the e-scooter sector charges for its services. Competitive Strength Assessment I have chosen the first method of competitive strength assessment because it takes into account all factors giving them equal weight for analysis. Besides, I have selected all the factors listed in the worksheet because they are also determining for the growth of businesses in a market (Harvard Business Review, (2008). Therefore, they will also apply to the business sector electric scooters as it starts and grows in the market As mentioned above, the main competitors in the electric scooter business are the Uber/Careem business and bike rental. These companies seem to have some reputation in it. terms of image, which is based on the fact that they have been in business for a long time these companies also have relatively better performance in terms of quality since many people have tested them and verified their effectiveness. no high manufacturing capabilities and new product innovation strengths Financial position and relative cash flow are also weak for competitors, as they have. does not require high operating and maintenance capital. But the customer service is relatively high for the competing company. The completed worksheet is attached in a separate file to this document. The electric scooter business will be unique in that it will be associated with new ones. product innovation. After launching the plan, the company will bring new and innovative products to the market, demonstrating a high level of product innovation. It is also evident that the company will have great customer service capabilities. This strength will be demonstrated by the cordial interaction of a customer and a company representative when renting a scooter. After that, the customer will simply need to press the button to move and stop the machine with minimal balancing skills. Analysis of the five forces of competition The threat of new entrants The transport sector in Saudi Arabia is highly controlled by various regulations which limit undesirables. entry of new businesses. The government is one of the regulatory bodies that control the transportation sector. The Saudi government establishes certain regulations such as acceptable codes based on honesty, respect and integrity, and companies that do not comply with these regulations are eliminated from the transportation sector. In addition, the country created the Saudi Public Transport Co. (SAPTCO) which controls almost the entire sector. SAPTCO develops and enforces licensing regulations and ensures that transportation companies operate within their mandates. Therefore, the management of the e-scooter sector is unlikely to face major threats, but it will need to demonstrate its ability to meet the requirements of transport sector regulatory bodies. The Bargaining Power of Suppliers As mentioned earlier, the company will purchase electric scooters from China. Therefore, China will act as the main supplier of the products, electric scooters used in the company. However, electric scooters are8