Table of ContentsIntroductionThe appeal of an advertisement to an audienceEvaluating the purpose of the Michelob advertisementConclusionWorks CitedIntroductionThe Michelob ULTRA advertisement is very upbeat, featuring different settings which evoke a feeling of sexuality and fun. When evaluating this advertisement, it becomes clear that it is aimed at both men and women, especially those who like to drink alcohol. The advertisement conveys the idea that drinking this specific beer improves energy and encourages individuals to never stop pursuing their passions. Through the depiction of men and women dancing to upbeat music in a bar, a girl dancing in her bedroom, and a guy playing soccer with a Michelob cooler nearby, the ad creates a sense of camaraderie and emphasizes the joy of sharing a beer with friends. .Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The Audience Appeal of an Advertisement The audience is geared more toward young adults and fun-loving adults. The theme of the advertisement is more entertaining and exciting and is aimed not only at older people but also at adults in their 20s. Michelob’s saying is “go with our pace.” His assertion is that we all have a “rhythm” that keeps us going and we need a beer to keep up with us and that’s Michelob. Although the ad is a very seductive phrase, it does a good job of attracting the slightly older audience to grab a beer. Advertising is actually intended to attract the attention of those who want to have a good time.* “Our pace is always moving forward. Dream, create, share. It's a rhythm that never stops and we need a beer that keeps up with it. With these words, he pushes consumers towards Michelob Ultra. But how can this beer be better than the others? These ads tend to focus on young adults and the party life, you could say. Their products imply that a simple beer can bring us together and move us forward. Although in reality, advertising is simply used to paint a pretty picture. What really makes people want to have a drink is simply how they feel. Many, when feeling upset or happy, want to go out with friends for drinks. Although it seems like the ad makes it more appealing to the consumer if they think about drinking and see the ad, it pushes them to go out. In a sense, it can bring people together.Evaluate the purpose of Michelob's advertisingMichelob is said to be a "superior light beer" which, compared to other beers, is what most call "better" For the fact that it's not just a flat beer like still water. other beers are. *This is also one of the lowest carb beers when it comes to people on a diet. As this can attract those who love fruity cocktails, whatever they want while also trying to lose belly fat. Michelob Ultra also says it *has led the beer industry to take carbs to another level. It's not that different from other beers that are also low in carbs and calories. The Michelob ad is successful because it gives a good impression of how “good beer” can make you feel. This makes the audience believe that you will actually have fun drinking this beer. The ad uses entertainment, which appeals to adults while including a bit of sex appeal when men and women have a certain type of interaction