Table of ContentsWhat is and how does the Google Algorithm work?Google PandaGoogle PenguinGoogle HummingbirdIf you are in the world of SEO, you will know that the Google Algorithm Google will accompany you throughout this exciting adventure, but for the most ignorant, here we will give a brief introduction to perhaps the most famous mathematical algorithm and the fact that more and more breaks are occurring in the whole world. It will be responsible for deciding whether you come first in the SERPs, second or go to the tenth page, so it's worth paying the necessary attention. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay What is it and how does Google's algorithm work? As with any algorithm, it is about 'a mathematical formula which, in this case, will be responsible for positioning the millions of web pages that exist around the world in the Google search engine. Thousands of experts from around the world have studied this algorithm in depth to try to decipher it and win the game, and the problem arises when the algorithm changes more than a hundred times by the end of the year. Google is always one step ahead of us and being smarter than it is a more than complicated task, so we recommend that you know perfectly how the different algorithms that Google has developed to make things difficult and learn to coexist with them. We assure you that you will be much better.Google PandaGoogle Panda is an algorithm change focused primarily on quality content, rewarding websites that offer useful and engaging content for users, placing them at the top of the rankings. It first appeared on February 23, 2011 and did so through the front door, punishing all websites whose content was of poor quality, that is, too short, duplicated from other websites, which relied on grammatical flaws, which do not add value, etc. The purpose of Google Panda is to penalize websites that were well positioned without providing anything to users, so we recommend if you are new to the world of SEO to pay special attention to the content, and make sure that it is quality, clean, well-written content that relates to the theme of your website and provides useful information to users. Google PenguinIf Panda focuses on content, Google Penguin focuses on quality. links. It arrived in April 2012, a year after Google Panda, which represented a scourge for all those websites which, after adapting to the changes introduced by Panda and obtaining a better flight, fell again into a dive , this time due to high content. of poor quality links, which had been purchased on checkbooks or which came from link farms which provided no value. This has brought major changes to the SEO landscape, valuing natural links created by providing real value, the variety of anchor text used naturally, quality over quantity and the links that come out of it. A niche related to your theme. In order not to get whipped by the famous penguin, we recommend that you follow the guidelines set by Google and not create large links to your website. Visit Google Webmaster Tools and check your link profile. Keep in mind: this is just an example. Get a personalized article from our expert writers now. Get a Custom Trial Google Hummingbird Hummingbird is Google's latest algorithm, released in August 2013 and designed to analyze.