Snickers http://www.youtube.com/watch?v=ziTmA8z6X2s Meaning of Advertising. In the Snickers commercial, the advertiser is trying to tell people that the product is able to cure your hunger, the product fills you up and gives you energy to do your job. The announcer is trying to tell people that you are not yourself when you are hungry; There's nothing you can do when you're hungry and don't have the energy to do the activity, but Snickers can help. You can have it anywhere and anytime whenever you are hungry to replenish your energy. Target market. Snickers targets both men and women, young and old, but in this particular ad they are targeting teenagers and young adults. This is because they use young adults as the main characters and football. Through research, Snickers found a consistent theme when it came to advertising, and that was the male psyche. They try to tell people that when men are hungry, they just aren't themselves. Snickers often feature the brand characteristics of being a filling, nutritious and convenient snack. These qualities lead the consumer towards the desired state, towards personal values ​​including satisfaction and pleasure. The main appeal of Snickers in its advertising campaign shows the sense of humor, which makes the audience watch, laugh and remember the brand, especially the younger generation. How effective is the tool and the message communicated? The tool of this advertising campaign, which is television advertising, is effective. First of all, television is a great tool to reach the general public in different groups since every household today has a television. The target audiences for this ad are teenagers and young adults. This group of people watches television very often. So it's a great way to... middle of paper ...... the same long advert over and over again. What are the differences found in these messages? The differences found in these advertisements are the target market. Different advertising products target different groups of people. For example, Cadburys and Snickers targeted teenagers and young adults. They target foodies or people who like snacks; while Photoshop targeted people more concerned with their appearance as well as professionals. Although both Cadburys and Snickers are categories within the food and drink category, the message they want to bring out for each advertisement is different. Cadbury describes its product as a happy milk chocolate that brings out happiness. Snickers positions its products as an energy booster. The consumer can take a Snickers bar whenever they are hungry or have low energy levels to increase their energy..