Let's go back in time for a moment and revisit the epic crash of the North American video game industry that took place in 1983. There was a flood of bad games that reduced the value of the video game industry from three billion dollars to a few hundred million. The Atari 2600 system was pretty much the staple and most populous console in the United States in the early 1980s. Atari was primarily responsible for its lack of production and marketing. Even the Commodore 64 and ColecoVision had their share of failed productions, as did many other branded consoles. Eventually, consoles and game cartridges were sold at bargain prices. It was great for customers, but not at all great for the industry and developers. Arcades were the industry's only success, but soon everyone was about to see the death of the video game era. While Atari failed to recover, a small Japanese trading card and toy company rose to the occasion in the United States and began marketing the best home console we know today , the Nintendo Home Entertainment System. Although Japan had a hard time getting North America to market the Nintendo console, Japan is now offering more exciting ways to play video games using the Zapper, ROB the robot, scenarios and saving games. data that cannot be compared to how we played before. arcades. "No stranger to difficult times, Nintendo managed to turn this crash into a good thing by surviving while many of its competitors did not" (History of Nintendo). When we think of the word video games, almost instantly, Super Mario is the first thought and is today the most recognized character in the video game franchise. Super Mario is not only the main mascot and face of Nintendo, but Mario reminds us of our youth, the idea of ​​obsta...... middle of paper ......st-players-in- the-industrie/1100-6387414/Sinclair, Brian. Who are the biggest players in the sector? Np, July 17, 2012. Web. November 17, 2013. <) http://www.gamespot.com/articles/who-are-the-biggest-players-in-the-industry/1100-6387414/>.2012 biggest players in the industry3) http :/ /gizmodo.com/the-surprisingly-long-history-of-nintendo-1354286257 - The Surprisingly Long History of NintendoJones, Tegan. The surprisingly long history of Nintendo. Np, September Web. September 30, 2013. .4) http://www.gamesindustry.biz/articles/2013-08-09-what-does-success-look-like-to-nintendoFehey, Rob. What does “success” look like for Nintendo? Np, August 9, 2013. Web. November 17, 2013. .What “success” looks like for Nintendo