Table of ContentsIntroductionIntroduction to Company Culture, Identity, and MissionMy Tasks, Projects, and ActivitiesDescription of My Intern Tasks and Activities Personal Review of intern skills and developmentWriting skillsResearchOnline mediaCommunication skillsSummary of intern experienceReferencesIntroductionI chose to do my internship within the Marketing department of Extramarks. Extramarks is a renowned Indian educational technology company. With my strong desire and knowledge to pursue a career in advertising and marketing, I chose to learn marketing tactics and understand the concept of integrated marketing communications. With prior experience of working in a reputed advertising agency and contributing for brands like Dabur Real and Havells, I wanted to understand the nuances of marketing in an in-house organization through this internship experience. Extramarks proved to be a fitting example as the company worked on elevating and associating its brand. This gave me the opportunity to understand marketing better and learn the idea generation process. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Before my internship started, I had to give an interview where I was asked a few questions and I had to write an article on educational technology transformation. After my interview, I was explained the type of internship I would be doing as well as the duties I would be expected to perform during my tenure there. I had already done my research on the company's history and the type of content they published, which gave me an idea of ​​the marketing they did for their brand. Before that, I had interned at Mullen Lintas, one of the reputed companies. advertising agencies where I had learned account planning and customer service. My experience there was so good that I wanted to venture into the field of advertising and marketing to see what options this form of media could offer me. I've been interested in the advertising and marketing industry for a while and wanted to see what the inside industry is like. The main reasons why I undertook my internship at this company were: To learn the idea generation style. Get an overview of a cooperative organization. Develop creative writing skills. Understand the new changes in the marketing industry. Observe and research different topics. It was a perfect choice for me to do an internship as it utilized my creative skills to the best and improved my idea generation process for creating effective ideas. It taught me the basics of marketing and introduced me to advanced marketing techniques.Company OverviewExtramarks is India's leading education technology company with a global presence in countries like Singapore, Indonesia and Africa South. Extramarks is the brainchild of Mr. Atul Kulshrestha who set the benchmark of Extramarks in 2009. Extramarks provides digital learning solutions for K-12 classrooms. These solutions are backed by a team of experienced professionals who make educational data easy and fun. . The company started operating as a provider of smart boards in schools with a pre-loaded curriculum for classes 1 to 12. Extramarks offers solutions that are rich in animation and make learning deep and immersive. The company started its app-based operation 2 years agoyears and works for its elevation and expansion. Its marketing has been industry specific, making it known to schools and students. But now the company is focusing on expanding its user base and applying new marketing tactics to capture the market in its segmentation. The company has always believed in making education easy and effective. For the same Extramarks maintains the continuity of education from school to home. It is backed by a team of experienced professions who strive to make the technology user-specific and student-friendly. The company also relies on a team of customer support people, who work on generated leads and provide assistance to existing users. Internally, the company offers a friendly atmosphere and treats interns on an equal footing with employees. Seniors promote well-being at work and are friendly and accommodating. The company is a great place to learn, think and create. Working here is an eternal learning experience. Company Culture, Identity, and Mission The company's mission statement is "Making Education Easy and Effective." Extramarks promotes a friendly atmosphere and easy distribution of responsibilities. Seniors are educated and accommodating, teaching and helping to complete tasks efficiently. The company believes in respecting values ​​and work ethics for equal and efficient treatment for all. Founded in 2009, the company is India's leading education technology company. Extramarks provides digital learning solutions for K-12th grades. The Extramarks team is made up of trained and experienced people from the education sector. They have dedicated specialist members in the content, graphics and marketing departments. They also take in a large number of interns to give them the exposure they need and make the most of their abilities. My tasks, projects and activities During my internship at Woman's Era, I worked on several tasks, projects and activities. Researching the given topicsResearching upcoming marketing activitiesWriting articles for the websiteWriting content for the textbookChoosing titles for competitionsWriting blogsWriting articles on SEOEditing articlesDescribing my intern's tasks and activities During the first weeks of my internship, I got to know the company and its marketing tactics. Then I started writing creative content for marketing materials and designing creative strategies and content for lead generation activities. I scripted the content of a teaser, which was to be launched during the opening of Edu café. My tasks also included editing and writing SEO articles for the website, which was a major part of the digital marketing campaign. I completed client briefs for agencies presenting the company such as DDB Mudra and FCB Ulka. I attended marketing and brainstorming sessions for new campaigns and integrated marketing communications. My main task was to work on a major digital marketing campaign and write creative content for the website. I used to guide and edit content for other interns. Their website was regularly updated as well as uploading articles daily. On their Facebook page, they uploaded quotes, articles, and videos that they had all created. Once I chose the topic, I had to do my research to get accurate facts and figures. I was given a word limit of 500-600 words that I had to meet and my task was/