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  • Essay / The success story of Truett Cathy and her Chick-fil-a restaurant

    Truett Cathy, was the owner of Chick-fil-a. He was a man faithful to his morals and his faith. Chick-fil-a has also made headlines for taking a strong stance on morals and faith. In this article, some of that will be covered as well as how Truett Cathy ran his business. Truett Cathy opened a restaurant called Dwarf Grill in 1946 with his brother Ben. In the early days of the restaurant, the two brothers worked hard but had a good time. An interesting fact about this restaurant is that they didn't even sell a chicken sandwich back then. They didn't start selling chicken sandwiches until after: "Goode Brothers Poultry contacted Cathy to see if he would be interested in purchasing leftover boneless, skinless chicken that wouldn't fit in Delta's food trays Airlines. » “Tragedy struck in 1949 when two of Cathy's brothers, including Ben, died when the plane they were flying in crashed. “This article could have been about both Ben and Truett, but unfortunately he passed away. Truett didn't give up. He kept going and was still looking forward to it. He had to find a way to make his chicken sandwich more competitive. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The time difference between a hamburger and a chicken sandwich was vast. Many could get a hamburger much faster than one of its sandwiches. “He discovered that a food equipment manufacturer had recently developed a relatively inexpensive pressure fryer, nicknamed “Henry Penny.” » (Nickerson 295) This led to the Chick-fil-a we know today. “In 1967, Chick-fil-a was born in a small 384 square foot store in the Greenbriar Shopping Center. “He didn’t rush the process. He opened his first restaurant 20 years after the Dwarf Grill. This shows not only his patience, but also his wisdom and management. “Growing up watching her mother struggle to run a boarding house in their home, Cathy hated the idea of ​​going into debt. » (Allot) He was careful with the money he had and that is something that deserves to be admired. Its success does not stop there. “Chick-fil-A moved out of the mall food court in 1986, opening its first freestanding restaurant on North Druid Hills Road in Atlanta. » Truett Cathy continued its success and Chick-fil-a now has “more than 2,100 restaurants.” “The level of growth since 1967 is simply incredible. Company ownership really hasn't changed in Chick-fil-a's 40 years in business. Truett started the restaurant and was CEO until recently. “Chick-fil-A employees were informed Wednesday that Cathy, 92, was resigning and would be replaced by her son, Dan Cathy, the company's chief operating officer and president. “It was November 2013. Truett did have those advising him, but one thing always took priority. The priority is evident in what Dan, the current CEO, said about why they exist as a company: “To glorify God by being a faithful steward of all that is entrusted to us.” Have a positive influence on everyone who comes into contact with Chick-fil-A. » It seems that this is why his business is a family business. Truett was so convinced that he belonged in the family that “he made a contract with his children stating that although they could sell Chick-fil-A, the company must never go public. “He wanted the restaurant to keep its priorities and not be influenced by what investors or shareholders wanted. Currently,the company's president and CEO is Dan Cathy (son), the company's vice president is Donald Cathy (son), and the company's ambassador is Trudy Cathy (daughter). It also appears that the business will continue to run in the family like Bien. “Just as Truett Cathy built Chick-fil-A alongside his wife and children, today several second and third generation Cathy family members carry on this tradition. "It doesn't look like Chick-fil-a's ownership will be changing anytime soon. The company's financial future looks bright. They are trying to be a little different, though. "Chick-fil-A said that It was the first quick-service restaurant to launch a meal kit service “It launched last August and it's a risky idea, but it's just a test for now. very rewarding as they are the “first quick service restaurant” to do this, but time will tell The restaurant looks good “In an industry facing intensifying competition, Chick-fil- attention. A simply hasn't strayed from the food and service If the brand continues to stick to these fundamentals, there's no reason to believe it won't reach the top three. two years from now, with potential to climb even higher “It looks like Chick-fil-a has a strong future in fast food. It may not be as big as some of its competitors, but it is. is in competition. To flesh out some numbers, “Chick-fil-A’s average sales per restaurant were $4. 4 million, almost $2 million more than McDonald's. “It’s a little shocking, but Chick-fil-a is doing very well. It looks like Chick-fil-a will continue to grow. There are several reasons for this increase. It is common knowledge, or at least for anyone who has been to a Chick-fil-a, that their service is very professional and friendly. His food is also very good. Most fast food restaurants have poor service. Many of these employees don't act like they enjoy their jobs. Chick-fil-a employees have a different attitude and seem to really enjoy their job. A rather shocking number is this: “In an industry where the average turnover rate for store operators is 35 percent, it is less than 5 percent per year at Chick-fil-A. » Its turnover rate for counter help is “125 percent, compared to an industry average of 300 percent.” “This shows that Chick-fil-a gets it right when it comes to customer service. He looks for the right people and hires the right people. It could be better, but they are almost 3 times better than the industry average. It's no wonder they have a bright future. Another reason they have been so successful is the fact that it is easier financially to start a franchise. Starting a franchise costs $10,000. That's an incredibly small number compared to starting a McDonalds franchise. “In general, we require a minimum of $500,000 in non-borrowed personal resources to consider you for a franchise. “It also shows why Chick-fil-a is making progress.” They make it easier for franchisees to get started and allow more locations to open. Chick-fil-a is running probably one of the most iconic marketing campaigns in recent history. “In 1995, a renegade cow with a paintbrush in its mouth painted the three words “EAT MOR CHIKIN” on a Texas billboard. “If a cow is on TV, it’s most likely a cow telling the crowd to “EAT MOR CHIKIN.” » This advertising campaign has been going on for many years, but took a hiatus in 2004. "When mad cow disease!