The ban also proved that sales were not affected in any way. Some observers believed that tobacco consumption would decline and consumers would not be able to see the difference in quality between products. As concern grew over the health of its citizens, the Indian government decided to discourage smokers by banning tobacco advertising. Cigarette manufacturers agreed with those who advocated free choice. They both argued that the problem was not tobacco advertising. Furthermore, they felt that the advertising did not promote tobacco and that a restriction would be unjustified. Furthermore, banning tobacco advertising would not be a solution and would deny cigarette manufacturers the right to have a level playing field among themselves..