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Essay / Moral Consideration on Whether the Company Exploited the Character of the People using the services of a personal business to help classify registered voters. higher and on the other side of static demographics. The statistics included an analysis of the individual's temperament to help the higher target of candidates, called specialized micro-target advertising to people online and offline, totaling five thousand information points per person. The company obviously keeps the techniques and therefore the complete list of information providers confidential. They distilled people and each of their idiosyncrasies into a conscientious, neurotic, pleasant state. Apparently, the candidate had run three completely different advertising campaigns (architect, soldier and father) appealing to the three temperament types mentioned, accompanied by the corresponding imperceptible messages. This report focuses on the moral consideration of how the company exploited the character of the people. More precisely, this research can develop if the collection methodology is moral, if the people taking the form are expressly suggested?, and extrapolates the classification to people who did not participate in the moral survey. This report further explains 4 academic moral theories: utilitarianism, deontology, contract and virtue ethics. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayUtilitarianismUtilitarianism could be a version of consequentialism, meaning that this theory could be based on consequences or outcome so that people determine right from wrong. It is the only moral framework that produces the greatest number of goods for the greatest number of people and is used to justify war or military force. However, it is very difficult to know whether the outcome of an action will be good or bad, because our future cannot be predicted. Therefore, utilitarianism represents the greatest sense, and the latter identifies the final result as the only criterion for deciding the action of partners. Thus, the action must be considered with its reasonable consequences, and deduct the negative impact and see what percentage of entities can or have received the benefit. It has its roots in the 19th century in helping legislators decide that laws were virtuously the simplest. In the context of the school of thought, was the company's collection methodology ethical? This methodology of gathering information about mistreatment from unsuspecting people benefited the company immensely, as intended, without harming the company. There was no harm to individuals, but no benefit either. So this methodology had enormous benefits except for a smaller number of people, but did not harm others. So it can be moral. Second, should individuals be expressly informed of the company's intention to use their responses to build their profile? If the individual has been educated, there is a reasonable probability that the answers may be entirely different or that he may not have been obsessed with the form at all. Not informing them resulted in significant gains for the company and marginal gains for the individual in their satisfaction from exploring their temperament. Informing them would have a crystal rectifier which would also cause losses for everyone. So it can be moral. Finally, was the company moral in extrapolating the information? Notextrapolating the data would have caused a considerable loss to the business by reducing the level and quantity of information. Not extrapolating would have the effect of rectifying the situation without any gain or loss for individuals. Thus, this extrapolation is more moral. Ethics Basically, ethics is concerned with duty, which means that it requires the individual to follow the regulations and rules and fulfill their moral duty. Therefore, in this theory, actions are judged by natural intuition of what is ethical and what is not, unlike consequentialism which focuses actions only on their results. Ethics discourages ambiguity and individuality because people only have to follow a set of rules. This institute of thought assigns values to activity and these values are the ultimate measure. Results, circumstances, internal or external pressure, motivations and alternative things are not fully used. The 2 pillars of this theory measure the categorical, absolute and imperative duty to fulfill. In the context of Ethics, was the companies' harvesting technique moral? As such, once a user completes the form, their processing is prescribed to honestly answer the questions asked to the best of their ability and the companies duty is therefore to process these responses, inform the individual of their assessment and to be completed the information. However, the company deviated from its duty. Thus, this is often ethically immoral. Next, people must be expressly aware of the companies' intention to use their response to assert their duty as a service provider and the user must also inform directly of any intentions of their interaction. The company failed to fulfill its duty by willfully misrepresenting its intentions. So it was not moral. Finally, was the company moral in extrapolating the information? The company had some data and counted it for people who did not participate in its questionnaire. Any commercial or government organization does something inappropriate when it tries to profile an individual without having their formal permission and thus the organization has done what is often unethical. Virtue ethics encompasses the way of living that ends in the right problem, at the right time. , up to the correct amount, with the right person. This right does not equate to moderation, although moderation may be part of it. The right approach is very simple. As an associate in nursing illustration, it's okay sometimes to be generous and sometimes to be quick. However, unlike other known faculties of thought, virtue ethics does not systematize a moral principle and does not consider the usefulness of the associate in nursing action as everything. Virtue ethics aims to achieve deep happiness for oneself and others (eudaimonia) and leave the apparatus to the people. It consists of qualities such as honesty, courage, compassion, generosity, loyalty, integrity, fairness, self-control and prudence. In the context of virtue ethics, was the company's harvesting methodology ethical? This methodology of harvesting knowledge about victimization from unsuspecting people is weak in terms of honesty and fidelity. This method was also unfair to the participants, who simply thought they were participating in a test that was extremely fun. It is therefore often immoral. Next, should people be expressly aware of the company's intention to use their responses to profile them? Despite the company's results, by not expressly changing the participants.
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