Toyota's Lexus luxury vehicle line continues to make waves in Canada. What makes this automobile brand so attractive to local consumers? It seems that this Japanese car is carving out an important place in the Canadian market. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original review Lexus offers several vehicle types: Sedans (Lexus IS, Lexus ES, Lexus ES Hybrid and Lexus ES GS) Sport utility vehicles (SUVs which include the Lexus NX, Lexus NX hybrid, Lexus RX and Lexus RX hybrid) Coupes (Lexus RC, Lexus RC F, Lexus LC and Lexus LC hybrid)Performance vehicles (Lexus RC F, Lexus GS F, Lexus LC and Lexus LC hybrid)Future vehicles (Lexus ES, Lexus UX, Lexus LF-1 Limitless and Lexus FC)Vehicles cost between $36,185 (Lexus NX) and $96,510 (Lexus LC Hybrid). According to NewsWire.ca, Toyota Canada, Inc. “recorded its best sales year in 2017.” It sold a remarkable 224,547 vehicles and an overall annual sales growth of 3.1 percent. Consider the fact that there were a total of 22.4 million light on-road vehicles (weighing less than 4,500 kilograms) in Canada in 2016. Assuming this figure remains constant in 2017, this represents a 1% share of the automotive market in the country. This may not seem like much on paper, but it's still huge. Now let's figure out what attracts consumers to these luxury cars. In 2011, more than two thousand Canadian drivers responded to a survey that asked them to rank several characteristics of their vehicle, such as performance, price and safety. “Of the features examined, safety and reliability were highest in terms of importance, while design and reliability were the most important. performance received the lowest rating,” according to the February 2011 issue of the Journal of Safety Research (via NCBI.NLM.NIH.gov). If market preference persisted six years later, consumers would still consider safety and reliability as top factors when purchasing a car in Canada. In this regard, we can say that Toyota's Lexus vehicle line is one of the safest and most reliable in the country, hinting at consumer preferences and its impressive market share. Toyota is a Japanese automobile brand. Japan has a reputation for producing high quality products. It should come as no surprise that Toyota's Lexus line of vehicles is safe and reliable. For example, let's evaluate the Lexus RX SUV. The manufacturer's official website lists its various safety features on its official website: Lexus Enform Safety Connect: This feature allows the manufacturer to send assistance directly to the vehicle's GPS (global positioning system) in the event of an emergency (theft, accident, etc.).Surround View Monitor: The Lexus RX has four high-resolution cameras in the front, side and rear so that the driver can see what is happening in their surrounding environment. LED Cornering Fog Lights: As the name suggests, these fog lights help to increase the driver's visibility during adverse weather conditions such as snow or heavy rain. Vehicle Proximity Notification System: Simply put, this feature alerts nearby pedestrians and cyclists by emitting a tone from a speaker located on its front bumper. Vehicle Dynamics Integrated Management (VDIM): This function prevents the vehicle from skidding by relying on individual wheel braking, torque assist and torque modulation. Braking system: the.