Fadzill Construction Sdn. Bhdqui, under Contractor Class A, has objectives to achieve. These goals may change from time to time depending on the company's progress and achievements. The main objective of starting this business is to change the lifestyle since he comes from a poor family background and at the same time, he has opened up job opportunities for local fresh graduates. Fadzill Construction Sdn. Bhd's growth rates continue to follow their desired targets and they will try to keep on the right path to get a larger scale project, thereby realizing more profits and assets. The company also wants to be better and better known from limited liability company to limited liability company, explore more in the real estate sector in the future and trade (hardware store that sells building materials). It is generalized from statements about achieving more profits and big projects. Their corporate objectives of Fadzill Construction Sdn. Bhd considers construction activities as their main concern. This company is involved in civil networks, infrastructure, road works and mitigation works. Additionally, this company has received projects mainly from government tenders and wants to further explore private tenders in the future. The organization is made up of experienced individuals in a management role in the organization to focus and gain advice from their expertise on more detailed objectives for the main functional activities of the construction sector. A well-established kind of company divides its activities into several functional objectives of construction management. . This includes in some areas such as project manager, operational manager, site engineer, quantity surveyor (those in charge of the site) and work related to office work...... middle of paper...... Ferrier and al. , 2001). Consequently, the key unit of observation is an individual competitive action, a discrete, concrete and detectable action by a company to improve or defend its competitive advantage vis-à-vis its competitors (Chen and Hambrick, 1995; Miller and Chen, 1996). As for Fadzill Construction Sdn. Bhd has many competitors in obtaining government tenders. Once the government publishes or publicly announces the tender, all interested companies will submit different price offers and the authority will select and appoint the main contractor for the project based on the lowest price offer. lower. For Dato' Fadzill, CEO of Fadzill Construction Sdn. Bhd., he realized that he has a lot of competitors and being dynamic is the only way to keep moving forward and of course he has his own strategy to keep his business ahead of others and there has :