The term globalization has many definitions since some describe it as the "increased connectivity of people from different cultural backgrounds (Carrino, 2012), while others say it is “global distribution”. practices, the expansion of relationships across continents, the organization of social life on a global scale, and the growth of a shared global consciousness” (Lechner, 2005). The idea itself is also classified into several dimensions based on communication. Furthermore, it is undeniable that the main objective of globalization is competitiveness. Therefore, small businesses are able to compete with much larger businesses through a "fair game". ».