More and more individuals are concerned about their quality of life and are starting to become more physically active. Whether they work out regularly at a fitness center, develop their own routine at home, or are part of an organized sports team, people exercise for a healthier heart, for fun, or both. However, the stress of exercise can take a toll on our bodies, especially our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil. However, the demand for more products containing natural ingredients led to the development of Replenex® and many other body products. Replenex®, a joint regenerating complex containing glucosamine, HCL, bromelain, ginger and green tea, has become another widely used dietary supplement in the United States, Canada and other countries for promote joint health. Because Replenex ® has become a very popular product, with positive results, a marketing plan will be developed to launch the product for sale in Europe, particularly in France. Looking at the statistical information about the French population, economy and growing communication networks, I believe that the Wellness Company could expand globally, starting with France. Considering the many different indoor activities, such as ping pong, bowling, cycling, soccer (also called soccer), and tennis, Replenex ® could be just the beginning, and many more products could follow . Not only would the supplement benefit more active people, but it may also provide management comfort to those who suffer from osteoarthritis. There are many medications used for the treatment of arthritis, many of which are what are called NSAIDs, which stands for nonsteroidal antisteroids. I...... middle of paper...... also benefits your business. On the other hand, there is a limited option when it comes to advertising and product promotion. With the distance, there could be problems shipping and receiving products. I believe that with growth in many foreign countries, TheWellness Company could expand its market to include a division in Europe to ensure customer satisfaction and greater profits for its original company and investors. References: Bovée, C., Mescon, MH & Thill, joint venture (2007). Excellence in Business, (3rd edition). Pearson/Prentice Hall. Upper Saddle River, NJ http://www.the-infoshop.com/study/go12344_physical_fitness_toc.html, accessed December 8, 2006https://www.cia.gov/cia/publications/factbook/geos/fr.html, accessed on December 8, 2006http://www.melaleuca.com/ps/index.cfm?f=ps.productDetail&pid=1691&pType=0, accessed December 9, 2006