Marketing Strategy for AquafinaSummaryThe purpose of this marketing plan is to describe the strategies, tactics and programs that will make the sales objectives stated in the AQUAFINA business plan a reality over the course of the year 2008. AQUAFINA is the response to growing demand. Marketing will play a vital role in the success of AQUAFINA. AQUAFINA must build a brand around the services it offers by heavily promoting it through local television, radio and print advertising. Marketing efforts are just beginning the moment a potential customer first walks into AQUAFINA. A strong emphasis will be placed on customer retention and brand loyalty through people, experience and customer focused programsTABLE OF CONTENTSHISTORY OF AQUAFINA………………………….... 5HISTORY OF PEPSI………… …………………………7WORLD WATER MARKET…………………………..10PAKISTAN WATER MARKET…………………… ..10ECONOMIC STUDY………………………… ………11MARKET POTENTIAL………………………………. 13 INDUSTRIAL SWOT ANALYSIS…………………….14 MARKET ANALYSIS …………………………………15 CONSUMER …………………………………………...16 MARKETING MIX …… ………………………………….19SWOT ANALYSIS OF AQUAFINA…………………..23MARKET GROWTH OF AQUAFINA……………….24BIBLIOGRAPHY……………… …………… …………25HISTORY OF AQUAFINA|Aquafina || ||Type |Water-based drink ||Manufacturer |PepsiCo, Inc. ||Neck...... middle of paper ......channel is strong ➢ highly preferable for health conscious peopleWEAKNESSES ➢ This is new for PEPSI users. ➢ LOW in TV advertising OPPORTUNITY ➢ Apply experience ➢ GOOD MARKET GROWTH ➢ Lack of pure drinking water throughout the country Threats ➢ High consumer expectations are associated with PEPSI ➢ If they do not meet the expectations, it could affect the reputation of PEPSI ➢ Large The leader Nestlé already exists.MARKET GROWTH OF AQUAFINAThe growth of Aquafina is increasing day by day. In 2004, it was only 11%, as shown in the diagram above, and now in 2008, it has reached 22%. BIBLIOGRAPHY ➢ CONSUMER SURVEY ➢ Gallop Survey ➢ economic study of Pakistan ➢ meeting with Sajid Ali (sales director) ➢ www.altavista. com ➢ www.google.com ➢ www.wikipedia.com