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  • Essay / Role of media industry in content development and its effect on large-scale audience

    Role of media industry in content development and its impact on large-scale audience? Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Media content development is very important for the media industry because it is more necessary that the content developed by the media always affects people positively. Nowadays, everything, whether it is the lives of the poor or the elite class, is influenced by the media. Not only does it educate individuals, but it also creates globalization. Media content can have a positive or negative effect on people depending on their mindset. It can also have a great influence on people's lifestyle, culture, social and political news. For example, girls living in rural areas and growing up in a traditional culture may be influenced to wear short dresses after watching different TV shows or following the culture of another country. They might consider that by wearing these dresses, they look elegant like the actresses they admire. This is the negative impact of the media. On the other hand, the media has a responsibility to guide people who blindly trust them. Media industries have also made a positive impact in developing content that should be given more importance in society. For example, the Zainab rape and murder case is an example of how the media fulfills its responsibilities. The rape and murder of little Zainab from Kasur has sparked anger and grief across the country. Every individual, be it politicians, celebrities or civil society, tweeted and shared videos of Zainab's case, condemned the incident and pleaded for justice. It was precisely thanks to the competence of the media that the voice was taken into account and valued, which put pressure on the government and finally arrested the culprit. The media raised its voice in support of Zainab, but was tormented by some politicians for overemphasizing the facts. Through the media, numerous petitions have been filed to punish the accused in cases of murder, honor killings, targeted killings and rape. If the media fulfills its duty, it can stubbornly strive for justice by drawing attention to such cases and making people aware of what is happening. But today the media wants to create sensation or we can say they are promoting yellow journalism rather than the truth, creating a negative view across the world and only highlighting personal issues which dishonor society. They do not disseminate well-researched information and instead use catchy headlines to sell information. Like a journalist who created problems for all other journalists by giving unverified and false news about the bank accounts of the suspects in the Zainab case. Presenters must check and evaluate for themselves whether their news is actually true or not. Media industries should be careful before developing any content based on unverified and false information that creates buzz in the society, whether it is to impart knowledge to people or to help them and provide them justice which is necessary. Media industries have the power to deploy movements. No one can refuse media praise in today's world. It informs people about various news, events, social activities, lifestyles, culture, food and..