When running for presidential office, there are many steps that must be taken to be successful. Machiavelli, a great political philosopher, wrote The Prince to advise the princes of his time on how to govern. Although written in 1513, the advice he gives is directly relevant to today. With its help, any president can become a powerful and successful leader. The basis of Machiavelli's theory and ideas comes from his most famous quote: "It is better to be feared than to be loved, if you cannot be both." » He has a very strict policy on how a prince should act. Rather than being caring, he believes in harsh punishment. He has a “Sit in a corner and think!” » type of attitude towards people. His ideas were extreme, but they proved effective. They are effective and learning from Machiavelli is something every leader should do. In his book, he explains everything a leader should not do and balances everything that should be done. Machiavelli teaches to rely only on oneself. A president should only let wise advisors speak and not always “take their word for it.” To prove that he is capable of success, a leader must be autonomous. It is based on his prowess than anyone else that a strong foundation for the country will be built. Using feats will make it difficult to obtain the desired position, or in this case, the presidential position. But once obtained, it will be easier to maintain. According to the book, men are ungrateful, fickle and greedy. Never depend on people, promises or money. If a leader not only trusts himself, he gives others the opportunity to ruin what he created. All the available information the authorities can get, it's no wonder Mac... middle of paper ... is causing fear. It must be clear that failure to comply with any rule will result in punishment. Recognizing the traps will help him learn to scare everyone else. But you have to be careful. Criminal acts will gain power, but not glory. The most important thing to remember is that love is a bond that can be easily broken, but fear of punishment is still effective. Machiavelli was a genius of his time and his work remains intact today. Any candidate who follows his advice and makes good use of it is sure to win the elections in which he runs. Listening to his suggestions will make him a powerful, successful, honored and forever remembered man, which is what every politician wants. All of Machiavelli's extreme but effective ideas will help a president reach his full potential and become the successful president he wants to be..