In this ad Apple has used many colors because what they are advertising is the colorful phone, in the video shown it just doesn't show the colors of the phones , it shows all colors of phones and other colors in the background with people of different nationalities and cultures. They use background colors even if they don't match the color of the phone. It also shows people of all personality types that no matter what color you like or who you are, this phone will be for you. The size of everything color, texture, movement, everything preformed in the TV ad is just perfect and the phones are full size than other ads which appear to be larger than the actual size of the phone. Voice is an important thing in Apple business and its author has used different types of languages ​​in the voice of many people from different cultures, he has many hello in different languages ​​showing his text to people that the phone can be for no no matter who, Moreover, the TV advertisement has no visual effects, which makes this advertisement tricky. It's just simple and easy to know what they want the audience to know by showing them colorful phones and the different types of audience personalities.