According to a study by the University of Michigan, excessive drinking affects about forty percent of college students and there are many causes and effects explaining why excessive drinking is so important in college life. Drinking can be harmful, especially when you're in a college setting, but drinking can also have its benefits. Drinking can fuel fun activities, bring creativity to the table, and help relieve the stress of classes. Depending on the amount of alcohol consumed and the period during which it is consumed, drinking alcohol may cause the following problems: slurred speech, drowsiness, vomiting, stomach upset, headache, difficulty breathing, vision distorted, impaired judgment and even loss of consciousness. Students generally associate parties with drinking. They assume that if you are at a party, alcohol will be involved. Especially on four-year campuses that have many fraternities and sororities, alcohol is even more prevalent. “Thirsty Thursday” is something that was created by taverns and bars to promote specials and get people to spend money, but it is more commonly known when college students get drunk and start the weekend. end early, as many colleges do. There are not many classes scheduled on Friday. Alcohol consumption is such an important part of our daily lives because there are many things that promote it. Examples: marketing, school projects, family reunions, work outings, sporting events, concerts, peer pressure, and other random social events that always seem to include alcoholic beverages. Marketing is one of the main reasons why alcohol consumption is everywhere around us. . Marketing is the carrying out of promotion and sale of products or services, which also includes ...... middle of paper ...... decide. You control your own future. It could be anything, but there are many consequences to drinking and, in many people's eyes, it's not worth the risk. Getting drunk and living recklessly can be a lot of fun, but it all comes down to the question: what are your values ​​and what really matters to you? Tip of the century. University of Michigan, 2013. Web. December 9, 2013. “How is the concentration of alcohol in the blood determined? » Emergency Medical Services Authority. Emergency Medical Services Authority, 2013. Web. December 9, 2013. “Short and long-term effects of alcohol. » A world without drugs. Foundation for a Drug-Free World, 2013. Web. December 9, 2013. “University of Rochester Medical Center.” » University of Rochester Medical Center. University of Rochester Medical Center, 2013. Web. December 9. 2013.