Sponsoring Company DescriptionAéropostale, Inc. is a specialty retailer of casual clothing and accessories located in a shopping center, primarily targeting young women and men aged 11 to 18 years old. The company offers its customers a targeted selection of high-quality, physical activity-oriented fashion staples at compelling values. Aéropostale maintains control of its exclusive brands by designing, marketing and selling all of its own merchandise. Aéropostale products are currently purchased only in its stores, online at its website (www.aeropostale.com) or at sales events held on college campuses. The first Aéropostale store was opened in 1987 and as of June 2006 it has more than 700 stores nationwide. Recently, within the last few months, a new store opened in the Eagle Ridge Shopping Center located in Lake Wales, Florida. I chose to apply for an internship at this place based on the conversation I had with the manager and the research I had done on the internet. Considering that marketing is a very important part of their organization, I was enthusiastic and willing to gain new experience in the area of ​​my specialization. In other work I had done, there was very little about this concept, if at all. I attended an initial group orientation where we were briefed on the rules outlined in the employee handbook. Then, almost immediately, I began learning the concepts that would have a huge impact on how marketing plays a role in this organization. Internship Position My internship position was simply that of a sales representative. The internship at Aéropostale includes several things that I need to learn. I must remember and be able to apply the acronyms BAASICS (Start with a sales pitch, ask for sizes, add, size and collect, immediate floor supervisor, butt-kicking cashiers, say thank you), TBLA (tops, bottoms, diapers , accessories) and MOMS (make suggestions, offer solutions, moms buy most clothes, sell). Along with that, I also have to learn marketing terms relating to how the store is set up, what certain display techniques are called, and how to bend to specifications. My first goal will be to learn the different acronyms that are so essential to success in this field. business. To do this, I will be interviewed daily by other people at work, including managers. This is so that I memorize these concepts so that I can apply them to customers in order to market the store well..