Philips is a diversified technology company active in the lighting, health and consumer wellness markets. The company is headquartered in the Netherlands (Amsterdam). Fredrick and Gerard Philips founded Philips in 1891 in the Netherlands in Eindhoven for the manufacture of incandescent lamps and other electrical products. The Philips foundation took place in 1891 when Anton laid it down. Gerard Philips established a place in the Netherlands called Eindhoven, Philips & Co. The company began manufacturing carbon filament lamps, and in a short time the company was one of the largest. European Producers (Archives, 1952). The article helps in the analysis of the Philips company, metrics and calculations applications, as well as marketing strategies and recommendations. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayMeasurement and Calculations ApplicationsThe first few sets of measurement methods and metrics that help the marketer stay ahead of the curve on the generation of its main objectives. The lead waterfall is a chart like this that helps the marketer guide their development by imagining what they want to accomplish on a daily basis. As the month progresses, they are able to chart what they actually accomplished each day and compare the results to their goals (Mabotuwana, 2017). Traffic waterfall is the same perception that can be used for traffic. , which is very vital if the marketer hopes to achieve a certain lead goal. The marketer can use a waterfall to closely monitor their traffic growth. If Philips falls behind, it will be able to respond quickly, perhaps generating content that will get more customers reading at a faster pace. Another metric is the average lead close rate, which is recommended on a monthly basis. This will help the company's marketer monitor the quality of their leads over a period of time. Average lead growth per day per month over a month is a metric that many marketers track monthly growth, but as the smallest number advance per day of the business month, tracking growth over the month. It is very different and very important because not all months are the same length. This metric will help the marketer measure growth more fairly by digging deeper into how you can produce the quantity in a day of business.Marketing Strategies and RecommendationsThe marketing strategies I will recommend to the business are: the most suitable advertising strategies. the company. The first strategy is to target their audience. The company should be able to create an accurate customer target on the profile based on the information it has collected. Additionally, they should be able to measure and track their advertising. Online advertising platforms like Facebook and Google AdWords will provide the company with detailed statistics related to the company's advertisements and help determine which things are working and which are not. On advertising strategy, also company recommendations. should also brand their products well for advertising. Customers should be able to immediately identify your products based on images, color choice, copy and font or logo. Over time, customers will be able to identify products and respond to your advertising layout (Hulland, 2018). The main objective of the company should.