Misleading and deceptive conductAccording to section 9, no person shall, in commerce, engage in conduct that is deceptive or deceptive or likely to mislead or deceive. Violation of this section does not constitute an offense but is a provision of most civil actions for violations of the law (Hubbard, 2013). Where an employee states that David Beckham used a shaving machine purchased from MME Ltd, if this is false they are in breach of section 13(e), if there is no image of David Beckman in the 'one of the advertisements without an accompanying statement, then this will not be a false or misleading representation, but under sections 9 and 10 it will be misleading conduct provided that it can be argued that, Somehow the ad created the impression that the product was associated with Beckman. Misleading behavior in relation to products (articles 10), no one must, in commerce, adopt behavior likely to mislead the public about the nature, characteristics, fitness for purpose or quantity of the service. Sections 13-16 are limited to actual statements, oral or written, but sections 9-12 concern conduct (Hubbard, 2013). Providing inadequate information constitutes conduct, held in Heiber v Barfoot & Thompson, T purchased property on the Auckland waterfront, the agent knew the local boat club had permission to relocate his clubhouse in a position that did not allow views to be seen. would, to a certain extent, be altered. The agent was found to have engaged in misleading or deceptive conduct in remaining silent about the club's plans, failing to mention that the proposed change in location of the clubhouse made the literal truth false. However, it must be emphasized that behavior must be capable of conveying meaning. Deceptive behavior in relation to employment (s12), ...... middle of paper ...... possibility of compiling lies about everyone. The Fair Trading Act has been used in this guide to show how certain situations that arise in business are applied to the law. Headings have been used to cover the most important sections of the law with details on how it relates to business. Having said that, I can conclude that this is simply a guide on how everyone should comply with the law. There are many sections that I have not mentioned, not because they are not important but I wanted to emphasize the ones that one usually encounters in daily affairs. Everyone must respect the law. If you are found to be in violation of an act, there are penalties. Any company or person has the right to defend themselves against the accusations made against them, but proof must be provided. There are also remedies that can be availed, not only under this Act but also in other laws..